Amy Sample Ward

OCTOBER 18, 2009

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. Remember to link to actions from everywhere on your site that is related to the action!!! This means specifically working on segmenting your database and testing messages.

Review 120

Review Benchmark Advocacy Action 120

Top Nonprofits

MARCH 16, 2022

If your site is out of date, you’re missing out on valuable support from your visitors. Your site doesn’t engage your audience. Your site isn’t accessible. You can use the revamp process to update multiple pages or aspects to give your site a uniform, cohesive look. Your website doesn’t reflect your current brand.

Websites 115

Websites Nonprofit Audience Site 115

Judi Sohn

MARCH 12, 2011

From the Big Duck website : Brandraising is a proprietary model developed by Big Duck to help nonprofits communicate more effectively in order to advance fundraising, programs and advocacy goals. Next year, we're hoping to be able to do a complete revamp of the site architecture without throwing out the work we've done so far.

Cancer 226

Cancer Phase Change Research 226

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines? The irony).

Social Network 74

Social Network ROI Social Media Network 74

NTEN

JUNE 4, 2013

What does this mean for nonprofit advocacy, communications, engagement, donations, program delivery, site design and system infrastructure? In the current issue you''ll find: " Testing the Waters With Mobile Technology: What You and Your Peers are Finding ," by Kyle Henri Andrei, Idealware. "

Mobile 90

Mobile Issue Journal Change 90

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines? The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Social Media 54

Social Media Analytics Websites Advocacy 54

Get Fully Funded

DECEMBER 17, 2024

Test the page before publishing it on your website to identify potential slowdowns in the giving process that could prevent a donor from completing their gift. Bloomerangs donation page guide recommends the following tips for improving your donation pages performance: Test the pages performance to ensure that it loads quickly.

Donation 52

Donation Process Online Tips 52

The Verge

MARCH 10, 2021

Ravelry, the largest knitting and crochet site, lists over a million designs — there’s no shortage of patterns to pick from. But in the last few years, advocacy from within the knitting community — mostly in digital spaces, like Instagram networks — have sparked discussion and action around how to make the craft more inclusive. “It

Problem 122

Problem Test Design Technique 122

Care2

JANUARY 27, 2014

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. Please do not run out and start using Upworthy like subject lines on your online advocacy and fundraising appeals. And what does this trend mean for nonprofits?

Headline 69

Headline Meme Advocacy Plugin 69

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). Create custom graphics for powerful quotes, statistics, and call-to-actions.

Twitter 362

Twitter Practice Nonprofit Social Media 362

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2007

Ruby Sinreich's Advocacy 2.0 Web Site Usability, Social Media Engagement and ROI. " If you are wondering about whether you should integrate social features in your web site , here's a good article that explains the benefits. FrogLoop has a ROI calculator for social networking sites in a campaign. NpTech Talk.

Nptech 50

Nptech Summary Language Advocacy 50

Candid

NOVEMBER 16, 2021

Two months in, I have tested many of Candid’s tools and, in the interest of helping fellow nonprofit students, I’m sharing the inside scoop on free resources that provide quality information and can support our development. . The site offers training for nonprofit staff that goes into more detail than we do in class.

Student 119

Student Free Nonprofit Philanthropy 119

Nonprofit Tech for Good

FEBRUARY 20, 2019

NameCheckr easily allows social media manager to search nearly 50 of the most popular social media sites to see whether their first choice of usernames are still available. The service provides analytics, A/B testing, and mobile compatibility. SlideShare is the largest PowerPoint sharing site in the world. Issuu :: issuu.com.

Resource 280

Resource Tools Online Free 280

Bloomerang

AUGUST 16, 2021

How many people attempted to make a donation on your website but left the site before they completed their transaction? Do more testing. Testing is a way to move from opinion to knowledge. Rather than guessing, design a test that will give you an evidence-based answer as to why one option performed better than another.

Analytics 126

Analytics Strategy Fundraising Social Media 126

Forum One

AUGUST 29, 2023

Steven is energized by mission-driven work and the opportunity to support organizations that are experts in their sector, from climate to policy advocacy. We design new, fresh solutions based on tested, proven approaches.” Using AI to Guide a Career Path in Government U.S. He urges clients to: “Come to us with a hard problem.

Strategy 88

Strategy Analytics Roles Collaboration 88

Care2

AUGUST 22, 2013

Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. Test 3-4 new Facebook Ads: Test different ad types (promoted post, sponsored story, etc.),

Online 71

Online Tips Calendar Channel 71

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

They are integrating social media tactics to their online advocacy tool box with this Twitter tool. The columns represent a simplified marketing funnel – how people make “purchase” decisions or in this case advocacy “action” decisions. Your organization’s “funnel” for advocacy may look different, it may have more stages.

Twitter 95

Twitter Facebook Google Social Media 95

Care2

JUNE 13, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Thanks for sharing.

Social Media 50

Social Media Facebook Advocacy Social 50

sgEngage

JULY 17, 2024

Many visitors on your site may not be familiar with your goals and values, so a clear, concise, and easily understandable mission statement is crucial. Here are seven tips for optimizing your donation page to boost your online fundraising success. This serves as a succinct elevator pitch summarizing your organization’s purpose.

Online 111

Online Fundraising Tips Donor 111

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. Many nonprofits use EventBrite for this purpose.

Social Media 129

Social Media Integration Tips Tools 129

Forum One

MAY 31, 2023

You may be facing the challenge of how to realign your digital strategy and modernize your technology while juggling many other shifting priorities in operations, advocacy, or programs. The ALS Association had a national website and individual sites for each regional chapter. You’re not alone. So where do you start?

Digital 95

Digital Strategy Chapter Audience 95

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2009

I'm playing, err, testing a FLIP HD Camera- the ULTRA HD. And, all I can say is WOW. These would be an excellent tool for on-site documentation. . Advice about using the FLIP camera: The Flip Spotlight site has a resource section with lots of tips for using the camera. They've become technically boring!

Camera 76

Camera Camtasia Experiment Screencast 76

DNL OmniMedia

DECEMBER 12, 2024

Raising funds to support the nonprofit’s programs, services, and long-term goals Mobilizing supporters to participate in advocacy activities Strengthening the organizations reputation A variety of activities go into effective nonprofit marketing, from developing a strong brand to crafting messages that resonate with your audience.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines? The irony).

Social Network 53

Social Network ROI Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

The Grist living case study illustrated how they started off with agile pilots just to test the waters – in this case – how to effectively use Twitter hashtags to drive traffic and discussion on their site. A/B Testing. More detailed suggestions for A/B testing with images here. Reflections.

Case Study 99

Case Study Social Media Studies Integration 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 21, 2010

This is based on the immediate needs over the next three to six months for human resources, site operations/communications and logistical support, transportation, and medical and surgical supplies. We have been posting updates periodically on these sites to share news and photos as well as the link to our donation page. 

Haiti 92

Haiti Dominican Republic Mobile Team 92

Care2

DECEMBER 4, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Care2.com

Social Media 28

Social Media Blogger Site Advocacy 28

Care2

NOVEMBER 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Test a combined email- direct mail effort.

Social Media 31

Social Media Advocacy Online Money 31

Judi Sohn

SEPTEMBER 4, 2009

We use campaigns for so many purposes: Email, advocacy, events, straight fundraising. And when formulas get complex we can finally add comments in the text to document what on earth we were thinking when we wrote them (also helps troubleshoot a complicated formula if parts can be commented out while testing). Maybe next time.

Chart 113

Chart Contact Org Campaign 113

Forum One

JANUARY 26, 2024

The first three focus on “internal” strategies for keywords, content, and site organization—things you can do within your web properties to optimize them for search. The final three explore “external” tools and strategies to aid SEO once you’ve optimized your site, i.e., what else you can do to boost relevant traffic and high rankings.

Strategy 104

Strategy International Nonprofit Search 104

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2011

Momsrising knows from years of message testing and research , that to change minds about an issue, wonky stats fall flat. Momsrising works with dozens of advocacy groups to extend their network without pulling themselves off task. But stories resonate.

Results 118

Results Facebook Social Media Measure 118

Zen and the Art of Nonprofit Technology

JANUARY 14, 2009

One purpose is to allow users to modify their own information (if the site allows logins.) I know a lot of the free site tools, wikis like wetpaint.com, keep trying to move to become more social, and let the audience/membership interact more – that is definitely related. at 3:50 pm CiviCRM and Drupal (& Joomla) 01.26.09

Integration 100

Integration Drupal API Open Source 100

sgEngage

MAY 31, 2023

Often the sales funnel is part of the visualization: Awareness Evaluation or Consideration Engagement or Decision Action or Donation Advocacy or Loyalty Michael Johnston, co-founder and president of HJC New Media , encourages nonprofit organizations to take a page from the mapping playbooks of for-profit enterprises. Plan an amazing event.

Donor 97

Donor Registration Map Fundraising 97

NTEN

JUNE 9, 2011

Facebook is the noodgiest site on the Internet. Send these via some sort of email newsletter software such as MailChimp, VerticalResponse, or Constant Contact so that you can monitor each message's click-through performance and make improvements based on message testing. Your members need regular reminders to visit.

email 87

email Community Online Build 87

Care2

OCTOBER 22, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) And its relevant. Installing Google Analytics 1.

Analytics 38

Analytics Social Media Websites Track 38

Tech Soup

MARCH 18, 2013

A part of the petition’s expansion has been the growth of commercial sites such as care2.org, First, craft a welcome communication series: by issue and by source (website, commercial site). You’ll need this for messaging, reporting, and testing. In the donation form, test ask strings and accept credit card only.

Donor 57

Donor Channel email Database 57