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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Are you tracking Return on Investment (ROI), and how?

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[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

Twitter: @ HumaneSociety , @ cariegrls. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. Twitter is the one that surprised me the most. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Please summarize your ROI.

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

His work is focused on nonprofits, advocacy, and public affairs. The key, though, is doing it in a way that delivers maximum ROI. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns.

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What’s the cost of “following” on Twitter?

Amy Sample Ward

Deborah Elizabeth Finn just posed a terrific question: This is a question for nonprofit organizations that use Twitter for outreach, fundraising, and advocacy campaigns: do you factor your organization’s Twitter follow cost into your campaign strategy? Tags: issues roi twitter. And the list goes on.

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

Twitter: twitter.com/BigCatRescue. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. Name: Carol Baskin. Title: CEO.

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Great reads from around the web on November 11th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). That’s one question posed by a new study, Beyond The Cause: The Art and Science of Advocacy, and the conclusion is, well, inconclusive.

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.