Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Does return always have to be represented in $, or if you're an advocacy group, couldn't we look at e-petition signatures, volunteers? Tags: ROI.

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Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. We have a second paid person, LaWanna Mitchell, who creates e-cards, games, screensavers, puzzles and a plethora of free downloads for our website. Anything else?

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Allegiance Group

JUNE 13, 2024

As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. Conversion rate: The percentage of users who took the intended action (e.g.,

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Marketing Analysis Nonprofit Audience 52

DNL OmniMedia

MAY 25, 2022

Your nonprofit website is a major source of online donations as well as other engagement opportunities, from volunteer registrations to digital advocacy actions and much more. Are certain pages seeing a high bounce rate? Website Conversion Rate. Email Open Rate. Email Click-Through Rate. Email Conversion Rate.

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Care2

AUGUST 28, 2013

The impact of these donation appeals is also often even further blunted by infrequent engagement opportunities, such as advocacy or other storytelling and educational messages where the constituent has a chance to make a difference without being asked for money. I use a basic Breakeven/ Return On Investment (ROI) calculator that I built.

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Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all.

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Givinga

MARCH 19, 2019

Fortunately, technology and ROI models have come a long way in the last five to ten years. One way to keep reaching new customers is through employee advocacy. Seventy-nine percent of brands that implemented employee advocacy programs reported improved online visibility. Increase Brand Awareness and Referrals.

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Software Advocacy Philanthropy Platform 45

Care2

MAY 14, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007.

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Benchmark Social Media Studies Advocacy 28

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Offering incentives to donate online may help boost response rates. per matched name.

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Care2

APRIL 24, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Reference Sheet: Keep the benchmark rates at your finger tips with this handy reference sheet!

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Benchmark Studies Social Media NTEN 28

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Here are some useful tips to increase your e-newsletters performance rates.

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Newsletter Social Media Advocacy Tips 51

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Understand donors and be donor-centric - What do visitors want to do when they come to your site?

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Analytics Google Social Media Websites 54

Care2

AUGUST 16, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Keep your cost down and response rates high in order to maximize your ROI. Age groups?

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Care2

APRIL 15, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

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Benchmark Convio Social Media Advocacy 28

Care2

MARCH 28, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

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Benchmark Convio Social Media Online 28

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Overall, the nonprofit online landscape looks good.

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Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The same goes for advocacy. How do you calculate an advocacy address vs. a donor address?

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Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The same goes for advocacy. How do you calculate an advocacy address vs. a donor address?

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Advocacy Social Media email Online 44

Qgiv

DECEMBER 15, 2021

Not only do r ecurring donors tend to donate five times the amount of non-recurring donors throughout their lifetime, they also have a 90% retention rate. That’s almost double the average donor retention rate of 46%! . Text messages have the highest open rates (98%) of any form of outbound communication. Text campaigns.

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Care2

AUGUST 26, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" But its not always easy. Click here to watch the replay. ocean waters. Copyright © 2008, Care2.com

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Social Media Advocacy South Carolina email 28

Care2

AUGUST 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Join them for this webinar and online discussion brought to you by Care2. ocean waters.

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Social Media Advocacy South Carolina email 28

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5% Reader Comments (5) Nice post Allyson!

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Demographics Social Media Online Advocacy 45

NTEN

MAY 15, 2009

Email still performs incredibly well across all categories -- from fundraising to advocacy. Open rates and click-throughs are holding steady. Nonprofits in the study segmented in some pretty interesting ways, increasing their ROI along the way. Size of donation is down, but number of gifts is up. Small is the new big.

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Benchmark Studies Advocacy Case Study 50

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5% Reader Comments (5) Nice post Allyson!

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Demographics Social Media Advocacy Online 34

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. Follow these best practices to maximize your return on investment (ROI): Create clear instructions If you want your donors to adopt text-to-give technology, make it easy for them. Plus, text messaging subscriber list size grew by 11%.

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Mobile Guide Giving Fundraising 57

Care2

APRIL 5, 2011

can dramatically improve response rates. Jeff came to M+R from Defenders of Wildlife, where he helped grow the organization’s email list to over 800,000 e-supporters, and generate over 1 million advocacy actions and raise over $5 million online a year. Simply supplementing an email with a text or a mail piece (or both!)

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South Africa Colorado Congo Case Study 59

Care2

OCTOBER 18, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The awards committee praised Lambda Legal for using conditional content very well.

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Convio Award Social Media Advocacy 28

Nonprofit Tech for Good

DECEMBER 3, 2020

In short, one in one hundred of your followers will click on your first two posts in any given week and then the click-through rate drops steadily after that. would increase the ROI, but in truth, there are more important projects to focus on than investing time and resources into our Facebook Stories.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

tracks data such as click-through rates, geographic locations, etc. Allyson Kapin is the editor of Frogloop , Care2's blog for nonprofit professionals in online marketing, fundraising and advocacy. Tags: ROI. URL Shorteners: Bit.ly , Tinyurl , and Pagetweet. Bonus points!

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Track Social Media Tools Widget 50

Care2

SEPTEMBER 18, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Friday, July 14, 2006 at 02:15PM | by Agata K. Have you been sending your e-mails on a Monday?

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Mail Social Media Advocacy Case Study 28

Care2

FEBRUARY 7, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" and had a CTR was 2.17% and a conversion rate of 4.40%.

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Google Grant Social Media Adwords 31

Care2

MAY 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Until recently, these tools were too complicated and expensive for most nonprofit staff to use.

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Social Media Conference Advocacy Online 28

Care2

JULY 10, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" One bit of evidence that this is working well is that our client retention rate is about 99%.and

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Social Media Trend Advocacy Online 34

Care2

OCTOBER 13, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Please visit YouTube, give some good comment and rate it. Thank You ;). Video is very fast.

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Google Social Media Ideas Project 28

Care2

MAY 31, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So how to do we take this long-standing DM lesson and apply it to our growing email lists?

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Care2

MAY 29, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So how to do we take this long-standing DM lesson and apply it to our growing email lists?

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Social Media Advocacy Active Activism 28

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Back to ROI. We gained 3,000 new fans the week of Black Friday, (three times our normal growth rate) most likely from our cross promotional efforts. Carie is the Director of Emerging Media at The Humane Society of the United States, leading social media campaigns to further the organization’s fundraising and advocacy goals.

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