Remove Advocacy Remove Online Remove ROI
article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI.

article thumbnail

Don’t Think Social Media Results in Online Donations? Think Again!

Nonprofit Tech for Good

Source: Social Good: Charity and Technology in the Online Universe. In the summer of 2000, I launched an e-advocacy portal called eActivist.org. It took almost a decade for online giving to reach just 5 percent of all giving in the United States. Notice how online giving starts to grow around 2006? We were wrong.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Have you been able to use these tools to raise money online? Like every thing else, the more you give the more you get. Anything else?

article thumbnail

Facebook ROI: Not Just a Myth

NTEN

By Heather Shelby, Online Membership Associate, Environmental Defense Fund. When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. For us, it's also a critical source for advocacy.

ROI 94
article thumbnail

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator. Need some metrics guidelines?

article thumbnail

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator. Need some metrics guidelines?

article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

That was in the fall of 2006, when I was hired at The HSUS to manage their online marketing presence such as pay per click and banner ads. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.