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Facebook ROI: Not Just a Myth

NTEN

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. For us, it's also a critical source for advocacy. How's that for ROI? actions each thus far.

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The Three Dimensions of Social Media ROI

NTEN

Beth Kanter and NTEN have spent almost a whole year working on the We Are Media project, and we've learned a few important things. How would you measure the ROI of the video? . There are some emerging companies working their way toward tracking this third dimension of social media ROI. Tags: NPTech roi web2.0

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Reflections and Follow Up Questions from Techsoup/NTEN Share Your Story: Social Media ROI Webinar

Beth's Blog: How Nonprofits Can Use Social Media

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Does return always have to be represented in $, or if you're an advocacy group, couldn't we look at e-petition signatures, volunteers? Tags: ROI.

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What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. Advocacy: activation of evangelism, word of mouth, and the spread of information through social technologies.

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NpTech Tag Summary: NpTech Slide Decks, Twitter Saves Children, and Visualizing Information for Advocacy

Beth's Blog: How Nonprofits Can Use Social Media

One of the above is the actual cover of " Visualizing Information for Advocacy " - a must read booklet from Tactical Technology Collective. For more NpTech Talk, see this roundup over at the NTEN blog. Social Metrics: The Search for ROI in Social Media by Steve Latham of Spur Digital. NpTech Conversations.

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NpTech Summary: Advocacy 2.0, Sketchcastes, and NpTech in Different Languages

Beth's Blog: How Nonprofits Can Use Social Media

Ruby Sinreich's Advocacy 2.0 And Congrats to Michele Murrain for joinging NTEN board !). This one via NTEN and Neighborhood Networks Conference and this one via the nonprofit blog exchange. Web Site Usability, Social Media Engagement and ROI. FrogLoop has a ROI calculator for social networking sites in a campaign.

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NTEN Member Buzz Round-Up: This Week in NPTech

NTEN

LOLnptech Lot's of member news and activity online this week, so, in the order that I ran across them: NTEN member organization United Nations Foundation was mentioned in a Forbes article discussing ways nonprofits are raising money in tough times. Rockstar Beth Kanter presented on social media ROI. One tactic is going online.

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