article thumbnail

A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! Cost Per Conversion) : This metric shows you how much a conversion costs.

Campaign 309
article thumbnail

10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. Launching a formal employee advocacy program for social media is an emerging trend in the nonprofit sector. Of all social media, LinkedIn is the platform best suited for employee advocacy.

Linkedin 363
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Metrics for Building, Scaling, and Funding Social Movements

Beth's Blog: How Nonprofits Can Use Social Media

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report lays out some new metrics for movement building – that are paths to the more easily counted tangible results and where the unit of analysis is the movement or network, not an organization.

Metrics 116
article thumbnail

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. 5) Select metrics and monitor campaign performance. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook.

Facebook 263
article thumbnail

Nonprofit Social Media Mavens Are Curators of Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Value Metrics: These are a handful of metrics that support over-arching goals.

article thumbnail

How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. We work quickly to create and disseminate content, and look at metrics on our various digital platforms. Organizations are always changing.

Online 259
article thumbnail

Convert the Next Wave of Rage Donors into Lifelong Supporters

sgEngage

Do they show civic engagement—volunteerism, advocacy, voting, protests? Ask them to join your advocacy network or participate in an upcoming walk/run—maybe even help plan it. Create a Compelling Request Your cultivation plan should build trust and make a strong case for the rage donor’s continued support. Encourage action.

Donor 105