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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Achieving this level of personalization at scale has traditionally been time-consuming and difficult for many organizations. Theres good news.

Personal 295
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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

Mail 59
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100 Word Review: Act.ly for Nonprofit Organizations

Nonprofit Tech for Good

Online petitions and e-mail advocacy have been around for almost a decade, and now there is a new tool to add to your nonprofit’s arsenal – Tweet-based Petitions. brings a whole new spin to online activism. Want to use Twitter to petition @ JessicaSimpson to stop wearing fur? Or @ CarnivalCruise to clean up their mess?

Review 181
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Convert the Next Wave of Rage Donors into Lifelong Supporters

sgEngage

have been cast, nonprofit organizations should be prepared for a new wave of donations from voters whose candidate (or candidates) did not win. Have they given recent donations to organizations similar to yours? Do they show civic engagement—volunteerism, advocacy, voting, protests? They want to feel heard.

Donor 105
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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. That’s why planning is the most important stage in your advocacy campaign. Throughout the planning and action stages of your advocacy campaign, you’ll collect a ton of data. Set clear campaign goals and identify a timeline.

Advocacy 130
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What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

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5 Ways to Power Up Your Nonprofit Email Deliverability

Nonprofit Tech for Good

This seems obvious, and perhaps out of your control, but there is a lot you can do to increase your rates and make sure your critical fundraising appeals and advocacy alerts reach your donors and activists. After growing your email lists organically, it can be a tough task to go through your email list and remove recipients.

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