Advocacy, Mail and Marketing - Nonprofit Technology

Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

FEBRUARY 23, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail.

Personal

Personal Fundraising Nonprofit Donor

Three Ways Nonprofits Can Pioneer m-Advocacy

Nonprofit Tech for Good

JUNE 7, 2011

The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. Well-known e-advocacy vendors like Convio , Democracy in Action , and Blackbaud will likely also soon add mobile advocacy to their list of services as well. At least I hope so.

Advocacy

Advocacy Nonprofit Mobile Mail

4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

Mail

Mail Fundraising Strategy Nonprofit

Webinars

The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

MORE WEBINARS

Email Marketing for Nonprofits: The Ultimate How-To Guide

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.

email

email Marketing Guide Nonprofit

Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

MAY 17, 2011

The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. View more presentations from Amy Sample Ward. Highlights. Meanwhile, unsubscribe rates held steady from 2009 to 2010.

email

email Marketing Nebraska Omaha

Nonprofit Marketing: The Savvy Nonprofit’s Ultimate Guide

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing

Marketing Guide Nonprofit Social Media

Nonprofit Marketing Consulting: Transform Your Outreach

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

Consultant

Consultant Marketing Nonprofit Social Media

A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

MARCH 18, 2013

e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness. Online Advocacy :: Another technology that launched in the late 90′s was the ability to sign online petitions and send emails to members of Congress.

Websites

Websites Online Design Fundraising

4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. That’s why planning is the most important stage in your advocacy campaign. Throughout the planning and action stages of your advocacy campaign, you’ll collect a ton of data. Set clear campaign goals and identify a timeline.

Advocacy

Advocacy Campaign Tips Volunteer

5 Ways to Power Up Your Nonprofit Email Deliverability

Nonprofit Tech for Good

JULY 7, 2022

This seems obvious, and perhaps out of your control, but there is a lot you can do to increase your rates and make sure your critical fundraising appeals and advocacy alerts reach your donors and activists. DKIM (DomainKeys Identified Mail) is a type of digital signature to verify that the domain you are sending from is legitimate.

email

email Nonprofit NPO Content

3 More Strategies + 6 New Tips To Boost Generosity

Bloomerang

NOVEMBER 1, 2024

We know a lot more about psychology, neuroscience and behavioral economics than we did in the past, and the more you incorporate science into your marketing, the more your supporters will feel your messaging resonates with them. If sending direct mail, include a QR code that goes to a landing page with multiple giving options.

Tips

Tips Strategy Volunteer Donor

Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

MARCH 11, 2024

3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Direct Mail Targeting!

Mail

Mail Results Benchmark Metrics

Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications

NTEN

AUGUST 5, 2014

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!).

Communication

Communication email Fundraising Reflection

Nonprofits Must Tear Down Their Marketing Silos

Care2

MAY 29, 2012

Nonprofit marketing tactics have become siloed with different disciplines strategizing and executing programs autonomously. You have development directors that reach out to donors directly, the overarching house file receives solicitations, their may be a direct mail program, and finally social media based fundraising.

Marketing

Marketing Nonprofit Social Media Advocacy

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

NOVEMBER 29, 2010

We also have quite a bit of anecdotal evidence that our online efforts are paying off because when people mail in a check they will often say something like, “I loved your YouTube video of the cats playing with pumpkins,&# or “I found you on facebook.&#. Are you currently investing resources in mobile marketing i.e,

Social Media

Social Media Interview Media Examples

10 Reasons Your Email Appeal is Being Ignored

NetWits

JUNE 30, 2011

Let me know that there are other things I can do to support you that aren’t all about money like: take an advocacy action, share with a friend, like you on Facebook, play a game, attend an in person or online event … and then, yes, ask me for money. Romance me a bit, tell me some stories, and get me fired up about the cause.

email

email Cancer Chad Campaign

Nonprofit Advocacy: 4 Strategies You Should Consider

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Stay up to date with current advocacy trends.

Advocacy

Advocacy Strategy Nonprofit Volunteer

Great reads from around the web on October 14th

Amy Sample Ward

OCTOBER 14, 2010

Marketing to Media-Savvy Gen Y: Transparency, Authenticity – Advertising Age – News – "They entered the consumer market during the stormiest economic climate since the Great Depression. " Online Fundraising, Advocacy, and Social Media – frogloop – "Can I be honest?

Web

Web Skype Bookmarking Social Media

The Truth About Social Media and Nonprofits: A New Perspective May Be Required

NetWits

SEPTEMBER 27, 2012

The sector has seen many reports on how direct mail, email, telemarketing, and other marketing channels drive donations and other actions from supporters, and some organizations, such as NTEN and Blackbaud , have begun to try to quantify the sectors’ use of social networking. Nonprofits and Social Media?

Social Media

Social Media Media Social Nonprofit

Great reads from around the web on October 11th

Amy Sample Ward

OCTOBER 11, 2011

– Online Fundraising, Advocacy, and Social Media - – "Let’s face it, the world is no picnic these days. The Congressional Management Foundation new study, Communicating with Congress: How Citizen Advocacy Is Changing Mail Operations on Capitol Hill provides some good insight." But why is that?

Web

Web Advocacy Open Source Bookmarking

10 Ways Your Nonprofit Can Use Twitter

NetWits

JULY 13, 2011

2) Twitter is one of many communication vehicles (email, in person, snail mail, other social networks) and should be used in tandem with, not at the exclusion of, others. Be sure to check back for tomorrow’s roundup post with tips and suggestions from over 20 nonprofit users, marketers and consultants in the industry.

Twitter

Twitter Nonprofit Social Media Social Network

100 Low-Cost or Free Web-Based Tools for Nonprofits

Nonprofit Tech for Good

MARCH 8, 2013

If your nonprofit engages in advocacy, it’s worth experimenting with. It’s also worth noting that they have an excellent mobile website which enables nonprofits to make their online advocacy campaigns mobile. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc.

Web

Web Tools Free Nonprofit

10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

APRIL 5, 2021

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram.

Practice

Practice Nonprofit Social Media Facebook

Social Media is Going Mobile, and So Should Your Nonprofit

Nonprofit Tech for Good

OCTOBER 5, 2009

Social Media is definitely going mobile, and I have listed below three mobile strategies that your nonprofit can start experimenting with and considering for 2010: 1) Text-messaging for advocacy and fundraising: Services like Mobile Commmons and mGive offer mass text-messaging and Text-to-Give services for nonprofits.

Social Media

Social Media Mobile Media Social

111 Low-Cost or Free OnlineTools for Nonprofits

Nonprofit Tech for Good

JULY 28, 2013

Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. based nonprofits and nonprofit staff that regularly participate in e-advocacy should monitor what issues/petitions are most important to U.S.

Free

Free Nonprofit Social Media Mobile

11 Group Text Messaging Best Practices for Nonprofits

Nonprofit Tech for Good

JULY 23, 2012

It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses. and your “Thank You” landing pages and e-mails. For this reason, group text messaging is especially relevant to advocacy and activist organizations. It’s also crucial to add a link to your “Subscribe to Receive Text Alerts!”

Group

Group Practice Nonprofit Mobile

106 Free or Low-Cost Online Tools and Resources for Nonprofits

Nonprofit Tech for Good

FEBRUARY 20, 2019

MobileMonkey is a platform for marketers to create, manage, and promote their brands with Facebook Messenger bots. Knowing basic HTML is a must-have skill for online marketers. Ideal for small nonprofits with limited funds for digital marketing. Ideal for small nonprofits with limited funds for digital marketing.

Resource

Resource Tools Online Free

7 Keys to an Effective Social Media Ambassador Program

Nonprofit Tech for Good

JULY 5, 2019

The business world has recognized the power of word-of-mouth testimonials, turning them into an almost $10 billion industry known as influencer marketing. This is where companies turn to people with large social media followings and niche credibility to advertise their product, paying as much as $1 million per post from Kylie Jenner.

Social Media

Social Media Effective Media Program

Are Marketing and Fundraising Changing Permanently?

Saleforce Nonprofit

APRIL 6, 2022

Over the past two decades, how nonprofits initially understood ‘digital fundraising’ as email and social channels to supplement direct mail has come a long way. Continued changes to fundraising and marketing, as in so many other spheres, is set to continue. The post Are Marketing and Fundraising Changing Permanently?

Fundraising

Fundraising Change Marketing Donor

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network

Social Network ROI Social Media Network

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network

Social Network ROI Social Media Network

Top 8 Social Media Tracking Tools - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 2, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media

Social Media Track Media Social

85 Low-Cost or Free Web-Based Tools for Nonprofits

Nonprofit Tech for Good

DECEMBER 27, 2012

A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. With its design and tool set consistent with the soon-to-be-released Windows 8, nonprofits would be wise to sign up and reserve their first choice of Outlook e-mail addresses as soon as possible. Square :: squareup.com.

Web

Web Tools Free Nonprofit

?3 Reasons to Integrate Your Organization’s Systems

Saleforce Nonprofit

JULY 21, 2021

By: Stu Manewith, Director of Thought Leadership and Advocacy at Omatic Software. So when you use a main CRM database, such as Nonprofit Success Pack (NPSP), along with an assortment of ‘satellite’ systems for online giving, fundraising events, email marketing, eCommerce, volunteers, and the like, data integrity has to be top of mind.

Integration

Integration System Los Angeles Database

Successful Organizations On Twitter: Wellstone Action - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media

Social Media Twitter Action Advocacy

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Social Media

Social Media Demographics Online Fundraising

10 Things Every Nonprofit Should Know About Social Media and Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Comment below! Thanks for the read!

Social Media

Social Media Media Online Communication

Webinar: Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013

Care2

JANUARY 24, 2013

Leads acquired online are often best nurtured through social networks and converted in the mail, or over the phone if you're after monthly donors. Direct mail donors give more if they are hearing from you via email and social networks. Say good bye to "online fundraising" and "offline fundraising," there is only fundraising.

Social Media

Social Media Channel Integration Fundraising

See3 Welcomes Shirley Sexton as Director, Interactive Marketing and Fundraising

See3

APRIL 6, 2009

See3 Communications Names Shirley Sexton Director, Interactive Marketing and Fundraising. Sexton joins See3 from Easter Seals, the 8th largest nonprofit organization in the United States, where she served as Assistant Vice President, Interactive Marketing. See3 specializes in online strategy for fundraising and advocacy.

Interaction

Interaction Director Fundraising Marketing

Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

Social Media

Social Media Advocacy email Online

Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

Social Media

Social Media Advocacy email Online

Nonprofit Email Marketing: The Ultimate Guide for Online Engagement

DNL OmniMedia

DECEMBER 15, 2020

The strategy behind your email marketing efforts should always roll-up to the overall organizational story you are trying to tell. With that in mind, we’re going to explore nonprofit email marketing, the types of campaigns available to you, and the best practices to truly excel. Types of Nonprofit Email Marketing Campaigns.

email

email Guide Marketing Online

4 Tips for Marketing Your Animal-Related Nonprofit

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. In this guide, we’ll provide four tips for marketing your animal-related nonprofit. Define clear objectives.

Marketing

Marketing Tips Nonprofit Social Media

The ROI of Social Media - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 27, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media

Social Media ROI Media Social

Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Three Ways Nonprofits Can Pioneer m-Advocacy

Webinars

Trending Sources

4 Proven Direct Mail Fundraising Strategies For Nonprofits

Webinars

Email Marketing for Nonprofits: The Ultimate How-To Guide

Marketing and Engagement: Making the most of your Emails

Nonprofit Marketing: The Savvy Nonprofit’s Ultimate Guide

Nonprofit Marketing Consulting: Transform Your Outreach

A Short, Recent History of Nonprofit Website Design and Online Fundraising

4 Quick Tips to Remember When Planning an Advocacy Campaign

5 Ways to Power Up Your Nonprofit Email Deliverability

3 More Strategies + 6 New Tips To Boost Generosity

Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications

Nonprofits Must Tear Down Their Marketing Silos

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

10 Reasons Your Email Appeal is Being Ignored

Nonprofit Advocacy: 4 Strategies You Should Consider

Great reads from around the web on October 14th

The Truth About Social Media and Nonprofits: A New Perspective May Be Required

Great reads from around the web on October 11th

10 Ways Your Nonprofit Can Use Twitter

100 Low-Cost or Free Web-Based Tools for Nonprofits

10 Instagram Best Practices for Nonprofits

Social Media is Going Mobile, and So Should Your Nonprofit

111 Low-Cost or Free OnlineTools for Nonprofits

11 Group Text Messaging Best Practices for Nonprofits

106 Free or Low-Cost Online Tools and Resources for Nonprofits

7 Keys to an Effective Social Media Ambassador Program

Are Marketing and Fundraising Changing Permanently?

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Top 8 Social Media Tracking Tools - Online Fundraising, Advocacy, and Social Media - frogloop

85 Low-Cost or Free Web-Based Tools for Nonprofits

?3 Reasons to Integrate Your Organization’s Systems

Successful Organizations On Twitter: Wellstone Action - Online Fundraising, Advocacy, and Social Media - frogloop

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

10 Things Every Nonprofit Should Know About Social Media and Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Webinar: Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013

See3 Welcomes Shirley Sexton as Director, Interactive Marketing and Fundraising

Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Nonprofit Email Marketing: The Ultimate Guide for Online Engagement

4 Tips for Marketing Your Animal-Related Nonprofit

The ROI of Social Media - Online Fundraising, Advocacy, and Social Media - frogloop

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