Advocacy Listserv Trend 
Care2
JANUARY 12, 2011
If your group would make for an active and participatory email listserv, it will probably work as a group too. Can building a Facebook Group impact advocacy? This campaign should give us a much better idea of advocacy impact from the group… It could get unwieldy quickly.
Care2
AUGUST 16, 2014
On January 8, 2011 the meme ranked number 11 on Google Trends search queries and the Susan G Komen Foundation said that their Facebook page grew by over 100K “likes” in 24 hours. It’s a vanity metric – not a metric that is connected to furthering your advocacy goals. ALS Ice Bucket Challenge.
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