Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Author: Jordan Viator.

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ROI Social Media Measure Metrics 51

Allegiance Group

JUNE 13, 2024

As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. Think of these as mini, measurable targets that help you inch closer to achieving your more ambitious goals. Email engagement metrics: These can include open rate, click-through rate, and conversion rate.

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Marketing Analysis Nonprofit Audience 52

The NonProfit Times

MAY 23, 2024

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Fundraisers have other metrics available. Any number of variables can influence these metrics. Actual revenue generated is another datapoint.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Strategic integration into children’s health advocacy. Use of counting metrics. Key influencers take action, including media.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

But collective action isn’t enough unless there is collective impact. How does one measure that? What are the transaction and transformation metrics? The first is easy – dollars raised, # of volunteers, etc. Free Agents still find creative ways to make a difference today.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We have designed and been delivering “ Friending the Finish Line ” with the goals of having organizations create an integrated social media strategy into their overall communications plan and as a way to accelerate the progress of their children’s health care advocacy work and create a peer networked learning community.

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Forum One

MAY 4, 2010

Their report covers a lot of e-marketing campaign metrics, and attempts to really break down the differences between active subscribers of a campaign vs. users who do not take such an active role in terms of participating (e.g. percent and email advocacy rates at 4 percent. donating money).

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NTEN

MARCH 3, 2011

Twitter Analyzer ( twitteranalyzer.com ) It is very important to think about your goals and how you’re going to measure success when diving into a new online venture, and listening is no different. There are many tools out there for measurement, but I like Twitter Analyzer, because of the breadth of statistics it provides and its ease of use.

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Connection Cafe

MAY 23, 2017

Read the post below about how to measure your reach, and then join our training on how to boost it: Social Media for Social Justice: How to inspire and be seen . As your social media influencers engage with your content (especially when they click “Share”) it pops up in their friends’ news feeds. M+R wants to help you!

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Facebook Benchmark Social Media Studies 32

Connection Cafe

JUNE 5, 2017

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. Obtrusive observation of people’s behavior—behavior that is deliberately prompted—means that the subject knows they are being studied and measured.

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Content Social Media Analysis Reddit 41

Bloomerang

JULY 6, 2023

You’ll discuss measurable objectives for the team to reach and draft the priorities for each of these objectives. Identify priorities for the types of programs and services you’ll offer to support your goals, target audience for your services, target supporter audiences, advocacy and public policy aims, and branding or marketing objectives.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

  Biz 360: Finding the influencers is most important.    Our product identifies the influencers - the credible blogs.    Biz 360:  They start with a baseline benchmark - and measure what they learn and adjustments the clients make.  .  In 2008, it became important. 

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NTEN

JULY 19, 2011

Yet, critics seem unduly preoccupied with tools and/or the use of metrics like open and click rates and contrast that with proven skills of movement building and civil disobedience. How is the decision maker influenced and when? Digital activism has, for many, meant simply mirroring direct marketing and mass-mobilization methods.

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NonProfit Hub

DECEMBER 14, 2016

Sometimes that trust is measured through email performance metrics like open rate, click-through rate, or donor-response rate. Other times, we might measure that trust with the amount of replies we get from an email. With each type of email (like fundraising, advocacy, personal, etc.), Element 1 – The Sender.

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email Effective Fundraising Test 28

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2008

When we found that MySpace was good for advocacy, Facebook for fundraising, Flickr for easy website photo slideshows, and YouTube for increasing video views, we decided to invest our time into those four. That, of course, means that you've carefully thought through what metrics and measurement you'll use to track your experiment.

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Connection Cafe

JULY 5, 2017

To attract and hold by influence or power. Consumption will be invisible if not tracked, so you’ll want to use your analytics software, such as Google Analytics, to measure the following: The amount of time spent on the site and the page. Read how International Justice Mission used social media to create a digital advocacy movement.

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Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Link to things that can be measured.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Michele Martin has an excellent post about how to make the most of Netvibes, an RSS reader, for nonprofit applications such as advocacy, marketing, and customer service. John Bell of the 360 Digital Influence Blog says " It's Time for Measurement of Social Media " which looks at the ROI and identifies some success metrics.

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Connection Cafe

SEPTEMBER 18, 2013

For example, giving support for advocacy organizations in the U.S. Baby Boomers will exert an outsize influence on charitable giving for the foreseeable future, but Generation X is quickly catching up. social media), is undervalued if measured by transaction metrics, as opposed to by engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. I am remember something that Ethan Zuckerman said at the first Netsquared Conference, " Don't Speak, Point " He was talking about citizen journalism and advocacy in the age of read/write web.

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Goal ROI Wiki Metrics 50

Allegiance Group

FEBRUARY 2, 2024

However, nonprofits may launch campaigns to recruit volunteers, inspire advocacy efforts from supporters, or spread awareness of their cause. Offer opportunities for two-way communication, give donors tools to promote your nonprofit, and measure their engagement. A nonprofit’s primary goal, on the other hand, is furthering its mission.

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Care2

SEPTEMBER 10, 2012

I recently stumbled across the Infographic of Who’s Who of Social Influence Measurement and while it’s no surprise to see the social influencer industry growing, it’s a little worrisome. Took action on important advocacy actions when we talked about them on social media. Fair enough.

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Connection Cafe

MAY 10, 2016

Define Success and Then Measure, Measure, Measure! We hired a research team from the University of Pennsylvania’s Annenberg School of Communication to design the evaluation metrics for the project. Our team even visited inmates at Graterford to review their art submissions and talk more about our goals.

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Bloomerang

SEPTEMBER 5, 2023

Weaving impact metrics into marketing materials or new donor welcome emails is likewise an effective strategy for expanding your donor base. The leaders of these extremely successful nonprofits know data-driven storytelling inspires stakeholders and donors, increases engagement, and influences decision-making.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

" I think web stats are useful when we are using them measure our outcomes. " Holly Ross from NTEN has the final word with a brilliant post sharing all the metrics they track and putting them into context. Are Web statistics a matter of transparency. I don't think that side-by-side number counts are all that useful.

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DNL OmniMedia

OCTOBER 5, 2020

This is why mobile fundraising and advocacy apps are such effective tools for nonprofits looking to directly engage supporters and expand their reach online. Measuring and monitoring app engagement and user behavior can provide invaluable insights into how to strengthen your strategies over time. Let’s dive in. Stage 1: Pre-Launch.

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Effective Marketing Press Review 52

Givinga

FEBRUARY 5, 2019

While the three Ps are still critically important, the three Cs are influencing how companies operate internally, interact with external audiences, and differentiate their products and services. Employee Influence. Employee advocacy programs can drive 16 percent better win rates, twice the sales pipeline, and 48 percent larger deals 4.

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Achieve

JULY 23, 2020

Advocacy campaigns. Then, start an online petition, a click-to-call campaign, or other mass messaging advocacy initiatives to influence that legislation decision to be made in your favor. Comprehensive advocacy software allows your organization to employ multiple advocacy campaign initiatives. In-kind donations.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. It is also important to think about what specific metrics are needed to measure along the way.

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Forum One

DECEMBER 13, 2023

Their work includes research, education for families and health professionals, support for families directly affected by the maternal health crisis, and advocacy. This 157-page report created a useful tool for ZERO TO THREE’s advocacy work and mission to ensure that all babies and toddlers have a strong start in life.

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Celebrate Award Colorado Museum 66

Forum One

DECEMBER 13, 2023

Their work includes research, education for families and health professionals, support for families directly affected by the maternal health crisis, and advocacy. This 157-page report created a useful tool for ZERO TO THREE’s advocacy work and mission to ensure that all babies and toddlers have a strong start in life.

Celebrate 46

Celebrate Award Colorado Museum 46

Care2

OCTOBER 4, 2009

Non-profits that do not engage in political advocacy can still engage potential donors through social networking by engaging in conversation and asking for user generated content. A: The industry average is 0.12%, but many factors can influence this. This goes beyond mail merge: reference past actions (i.e., Move them up!

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