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The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

In short, the Google Grant provides nonprofits with $10,000 each and every month to spend on ads in Google Search. These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. How many people are searching for the topics that your organization deals with? .

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. Below Keywords, click “Search terms.”

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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. That’s why planning is the most important stage in your advocacy campaign. Throughout the planning and action stages of your advocacy campaign, you’ll collect a ton of data. Set clear campaign goals and identify a timeline.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. Customized for small nonprofits on a limited budget, the Social Media Best Practices for Nonprofits webinar highlights current trends in using social media for fundraising, advocacy, and storytelling.

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9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. It’s estimated that by late 2014 or early 2015 the majority of adults will get their information from social networks rather than search engines and that social networks will become the primary source of referral traffic to your website and blog.

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Nonprofit Marketing: The Savvy Nonprofit’s Ultimate Guide

DNL OmniMedia

We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology. Marketing can also get the word out about volunteer opportunities, upcoming events, advocacy projects, and more.

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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Write Page Titles That Increase Your Search Engine Optimization. Meta tags are still relevant, but fresh content and page titles are increasingly dominating search results.

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