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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. That’s why planning is the most important stage in your advocacy campaign. Throughout the planning and action stages of your advocacy campaign, you’ll collect a ton of data. Set clear campaign goals and identify a timeline.

Advocacy 130
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Hiring A Google Grants Manager: A Guide & 9 Agencies

Nonprofits Source

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

Grant 52
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What you need to do NOW to make sure your digital ads program is ready for election season

M+R

Note any platform restrictions or blackout dates The biggest restrictions we’ve come across historically are those found on the Meta platforms Facebook and Instagram, where we anticipate a similar policy to that of 2022 for ads about social issues, elections, or politics. Google Ads, Meta, etc.), So, how should we prepare for this?

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You Can Stand Up for Health Care on Twitter and Facebook, What About On Google +?

Beth's Blog: How Nonprofits Can Use Social Media

They are integrating social media tactics to their online advocacy tool box with this Twitter tool. The columns represent a simplified marketing funnel – how people make “purchase” decisions or in this case advocacy “action” decisions. Your organization’s “funnel” for advocacy may look different, it may have more stages.

Twitter 95
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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. This has led to situations where BIPOC and/or LGBTQ+ users are disproportionately affected by policies meant to address “bad” behaviors.

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Advocacy Policy, Part Two - And Why Now is an Especially Good Time to Create One

Museum 2.0

A few months ago, the MAH board and staff started discussing whether and how to create a formal policy for advocacy activities. Want to go straight to the policy? Why create an advocacy policy? Regardless of your institutional mission, nonprofits are all in the advocacy business. Here it is. Any surprises?

Policy 20
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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

Nonprofits that regularly post new content with keywords in the title are much more likely to get noticed by search engines, especially Google. 2) Advocacy CTA on the Union of Concerned Scientists blog. Second, search engines are consistently searching the web to index fresh content. 3) Maximize your blog’s sidebar.

Practice 353