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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

How Salesforce is Powering Personal Giving Integrated Data: Salesforce provides a unified view of each donor, consolidating information from various sources, including giving history, website and text messaging interactions, event attendance, advocacy actions, and email engagement. Salesforce is the great equalizer.

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5 Ways to Power Up Your Nonprofit Email Deliverability

Nonprofit Tech for Good

This seems obvious, and perhaps out of your control, but there is a lot you can do to increase your rates and make sure your critical fundraising appeals and advocacy alerts reach your donors and activists. DKIM (DomainKeys Identified Mail) is a type of digital signature to verify that the domain you are sending from is legitimate.

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Apple’s iOS 18 update: The end of email preheaders and what it means for your email strategy

M+R

With the new update, Apple will remove standard preheaders from its Mail app, replacing them with AI-generated summaries tailored to each recipient. The new AI-generated summaries will provide a unique preview for each recipient, adding a layer of personalization but also removing an organization’s control over that initial messaging.

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3 More Strategies + 6 New Tips To Boost Generosity

Bloomerang

If sending direct mail, include a QR code that goes to a landing page with multiple giving options. The Generosity Commission Report suggests incentivizing participation by “offering perks such as service hours or free promotional items to engage younger generations who may be motivated by immediate, tangible rewards.”

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111 Low-Cost or Free OnlineTools for Nonprofits

Nonprofit Tech for Good

Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. Using Wordle, nonprofits could generate word clouds that add some color and creativity to their online fundraising and outreach campaigns.

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100 Low-Cost or Free Web-Based Tools for Nonprofits

Nonprofit Tech for Good

Bravo enables brands to capture user-generated videos directly from the Web. If your nonprofit engages in advocacy, it’s worth experimenting with. If your nonprofit engages in advocacy, it’s worth experimenting with. With a Pinterest-like design, Clipix is the new generation of online content management.

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The Truth About Social Media and Nonprofits: A New Perspective May Be Required

NetWits

Essentially, social media represents channels that organizations can tap to help meet many of their objectives: Acquire new supporters, especially the next generation of donors. But the truth is that there just aren’t as many stories about the effectiveness of social media for fundraising and advocacy. Better serve their constituents.