Advocacy Feeds Strategy Test 
M+R
SEPTEMBER 24, 2024
Here are 3 strategies to consider: Write compelling, unique subject lines. Test, test, test! Use A/B testing to experiment with different subject lines and content structures. Are you changing anything about your email strategy in response to this change? So what’s a digital fundraiser to do? Not sure how?
Forum One
JULY 23, 2024
With the news and advertising filling your feeds and phones, election season is in full swing. Even for those organizations that don’t engage in politics or advocacy, this fall will require a different kind of playbook to succeed. So, how should you adjust your digital strategy over the next few months? Let’s chat.
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Bloomerang
AUGUST 16, 2021
In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fifth strategy. . Master an analytic approach to strategy and planning. How many people are you planning to feed? . Do more testing.
Nonprofit Tech for Good
FEBRUARY 14, 2019
Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.
M+R
DECEMBER 13, 2022
Testing changes to your donation form to improve conversion rates. Some tests we’ve loved recently are improving page load speed, adding additional payment options, and adding a “nudge” toward a monthly donation. Optimizing for mobile (even more than you already do). those KPIs. Imp share +90%? ROAS < $1.00 ? Frequency < 10/mo?
Nonprofit Tech for Good
JULY 1, 2020
By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions.
Nonprofit Tech for Good
APRIL 10, 2022
Using more than two hashtags is not a good growth or engagement strategy on Twitter. From big victories to little wins, focusing on the positive angle of your work is beneficial to your social media content strategy overall. Be more generous and strategic in your follow back strategy. Don’t be a #hashtag #spammer.
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