Apple’s iOS 18 update: The end of email preheaders and what it means for your email strategy
M+R
SEPTEMBER 24, 2024
With the new update, Apple will remove standard preheaders from its Mail app, replacing them with AI-generated summaries tailored to each recipient. Try a subject line that couldn’t be sent by any other organization, because of how specific it is to you and your work. Start your message with a strong hook.
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