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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

How Salesforce is Powering Personal Giving Integrated Data: Salesforce provides a unified view of each donor, consolidating information from various sources, including giving history, website and text messaging interactions, event attendance, advocacy actions, and email engagement. Youll want to get started with some speed.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011.

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Email Marketing for Nonprofits: The Ultimate How-To Guide

Bloomerang

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. Well cover: Why is investing in email marketing for nonprofits worth it?

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What Bill Murray can teach you about email marketing

M+R

To celebrate this almost-holiday (as well as what is unquestionably the best Bill Murray movie of all time), I want to share the easiest way you can boost response to an email-driven campaign — fundraising, advocacy, whatever.

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10 Reasons Your Email Appeal is Being Ignored

NetWits

Well, I wish more of our constituents did the last time we sent an email appeal! I asked them the following question: What are the top reasons that email appeals get ignored?? If I get four emails a month, even from an organization I like and all they do is ask for money … what kind of relationship is that?

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Ten Tips from Advocacy Superheroes

NetWits

BBCon took place outside the Beltway, but we had plenty of Beltway insiders …

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10 Random, But Useful Online Communications Tips for Nonprofits

Nonprofit Tech for Good

Each webinar has a central theme, but the 10 random tips below are outliers and haven’t yet been integrated into the webinar content. If you can not attend the final webinars due to scheduling conflicts, you can still register to receive a comprehensive set of notes that are emailed to registrants after the webinar is over.