Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 28, 2013
This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. Many nonprofits use EventBrite for this purpose.
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