Advocacy Content Feeds Strategy 
M+R
SEPTEMBER 24, 2024
Here are 3 strategies to consider: Write compelling, unique subject lines. Use A/B testing to experiment with different subject lines and content structures. But it does give us an opportunity to focus on writing meaningful content that drives action and deepens connections with donors and advocates. We don’t know yet!
Bloomerang
AUGUST 16, 2021
In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fifth strategy. . Master an analytic approach to strategy and planning. Let’s say you’re a food bank.
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Nonprofit Tech for Good
AUGUST 9, 2021
Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. 1) Set up and prioritize LinkedIn Pages in your social media strategy. Finally, prioritize your LinkedIn Page in your overall social media strategy and commit to posting regularly. LinkedIn Pages.
Nonprofit Tech for Good
APRIL 10, 2022
It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Using more than two hashtags is not a good growth or engagement strategy on Twitter. 3) Tweet content that inspires engagement.
Nonprofit Tech for Good
JANUARY 24, 2021
That said, the number of businesses fighting for their attention in their inboxes and on their news feeds may have left them feeling a bit fatigued. Keep the momentum going with these creative donor engagement ideas you can apply to your 2021 fundraising strategy: 1) Get personal with gratitude via thank-you videos. Not to worry.
M+R
DECEMBER 13, 2022
Updating your landing page content to introduce you to new constituents. Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! This might look like: . Testing changes to your donation form to improve conversion rates. those KPIs.
Nonprofit Tech for Good
FEBRUARY 14, 2019
Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. For many organizations, Facebook fundraising ads can be an effective tool to cultivate a valuable audience that’s increasingly difficult to reach with organic content.
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