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Apple’s iOS 18 update: The end of email preheaders and what it means for your email strategy

M+R

Preheaders have traditionally been an important piece of the email “envelope,” helping messages to stand out in inboxes, provide additional context, and entice readers to open them. Use A/B testing to experiment with different subject lines and content structures. Will this change ultimately affect open rates and fundraising results?

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Our EveryAction Hero: Feeding Wisconsin

Everyaction

Our EveryAction Hero this month is Feeding Wisconsin. With over 750 affiliate agencies across the state of Wisconsin, Feeding Wisconsin is dedicated to eradicating hunger and improving their community. Feeding Wisconsin works with affiliated agencies and 1,000 local food programs throughout the state. It's incredible!

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

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9 Socially-Distant Donor Engagement Ideas for Nonprofits

Nonprofit Tech for Good

That said, the number of businesses fighting for their attention in their inboxes and on their news feeds may have left them feeling a bit fatigued. Now your team can boost your open rates to 37% just by adding video! Make it a point to find them so you’re getting as many eyes on your attention-deserving content as possible.

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How This Nonprofit Increased Donations After Switching to Salesforce

Saleforce Nonprofit

Integration: We were looking for a CRM that could integrate more easily with the suite of tools we used for fundraising, email marketing, events, and advocacy work. Advocacy lists had to be manually compiled from the legacy systems and manually loaded into the marketing tool. Here’s where we saw the most immediate improvements.

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

His work is focused on nonprofits, advocacy, and public affairs. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 1) Set up a conversion event and create a campaign.

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