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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. That’s why planning is the most important stage in your advocacy campaign. Throughout the planning and action stages of your advocacy campaign, you’ll collect a ton of data. Set clear campaign goals and identify a timeline.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. View more presentations from Amy Sample Ward. Highlights. Meanwhile, unsubscribe rates held steady from 2009 to 2010.

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Online Marketing Strategy Starts With a Map

NetWits

Do you ever feel like you’re approaching your digital marketing without a map? On your property, you might also have outbuildings, guesthouses, or community spaces that you control (in the digital world, these are your specialized properties like micro-, affiliate, advocacy, peer-to-peer, or campaign sites). Settle in and stay awhile.

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Why Nonprofits Need to Be Early Explorers of the Metaverse

Nonprofit Tech for Good

It sounds dystopian to some and it very well could be, but once you understand the concept and the emerging technology around it, as a nonprofit marketing and fundraising professional, you’ll also begin to understand its potential. Brainstorm and make a commitment to follow emerging trends in fundraising and advocacy in the metaverse.

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Scanning for Good: 5 Reasons QR Codes Are a Safe Option for Nonprofits

NetWits

In addition to web URLs, QR codes can contain SMS messages, plain text, contact info, event invites, Google Maps locations, YouTube videos, or social content. Engagement, advocacy, fundraising – these are all areas where QR codes will help you tap into the mobile market. People are using them! QR Codes Can Do a Lot.

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5 Ways to Power Up Your Nonprofit Email Deliverability

Nonprofit Tech for Good

This seems obvious, and perhaps out of your control, but there is a lot you can do to increase your rates and make sure your critical fundraising appeals and advocacy alerts reach your donors and activists. This means that you can focus your communication efforts on supporters who want to be contacted, increasing engagement.

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