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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

Successful nonprofit fundraisers have always understood the power of personalization in effective communications. Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail. Salesforce is the great equalizer.

Personal 295
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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based based national nonprofits in 2012. The study advises that “addressing email engagement should be a top priority for anyone involved in raising money and driving advocacy online in 2013.”. It’s Not Too Late!

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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. That’s why planning is the most important stage in your advocacy campaign. Throughout the planning and action stages of your advocacy campaign, you’ll collect a ton of data. Rely on established relationships.

Advocacy 130
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Mobile for Good: A How-To Fundraising Guide for Nonprofits

Nonprofit Tech for Good

Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good provides step-by-step how-tos and best practices for: Writing and implementing a fundraising and content strategy. Reporting live from events and and communicating online in real-time. Director of Communications.

Mobile 238
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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Launched the advocacy Twitter handle in January 2010 (@Advocate4PanCAN) and it is growing steadily.

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Scanning for Good: How One Nonprofit Used QR Codes to Raise Awareness

NetWits

For a sector often looking for creative ways to communicate our message, QR codes are a great tool for things like advocacy and scavenger hunts. The Pancreatic Cancer Action Network is a national organization creating hope in a comprehensive way through research, patient support, community outreach, and advocacy for a cure.

Awareness 242
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#GivingTuesday: Why I Am Participating in the National Day of Giving on November 27, 2012

Beth's Blog: How Nonprofits Can Use Social Media

Maybe one is that Giving Tuesday becomes an official national holiday or becomes an annual event like Cyber Monday. Giving Days are not a new idea and have been successful in local communities and entire states, like GiveMN which raised $2 million in 24 hours using the Razoo platform. What is the definition of success?

National 123