New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. So, too, do the tools available for gauging its effectiveness. Clear guideposts for ensuring deliverability of email in situations such as these remain hard to come by, but some trends can be discerned.
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