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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Any number of variables can influence these metrics.

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Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Beth's Blog: How Nonprofits Can Use Social Media

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. (Here’s a curated link list used to create this post).

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Introducing the 2021 Classy Awards Leadership Council

Classy

His work examines the challenges of performance measurement, accountability, and governance facing organizations with a social purpose . Author of Measuring Social Change: Performance and Accountability in a Complex World , which received The Alliance for Nonprofit Management’s Best Book Award for 2020. Professor of Management.

Award 57
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ChatGPT & Google Gemini Identify Four Essentials for Successful Nonprofit Giving Campaigns

Nonprofit Tech for Good

Jude Children’s Research Hospital – Thanks & Giving Campaign (Ongoing) Campaign: This long-running campaign uses celebrity endorsements and patient testimonials to raise awareness and funds for childhood cancer research. Significant contributions went towards advocacy, legal support, and community development.

Campaign 162
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Transmedia — Making Change Across Mediums

Beth's Blog: How Nonprofits Can Use Social Media

Note From Beth: I’m on my way to Australia and New Zealand lead a series of workshops on Networked Nonprofits and Measurement, culminating with a keynote at this year’s ConnectingUp Conference in Australia, so expect to see a few interesting guest posts. … Read More Fundraising'

Change 106
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NpTechTag Summary: TechTalk TV, RSS in Plain English, and Inspiring Stories

Beth's Blog: How Nonprofits Can Use Social Media

Michele Martin has an excellent post about how to make the most of Netvibes, an RSS reader, for nonprofit applications such as advocacy, marketing, and customer service. John Bell of the 360 Digital Influence Blog says " It's Time for Measurement of Social Media " which looks at the ROI and identifies some success metrics.

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How Nonprofits Can Increase Trust And Funding With Data-Driven Storytelling

Bloomerang

Jude’s website , you’ll quickly see the cost of pediatric cancer, how much money they need to continue treating young cancer patients, their six-year strategic plan, and much more. A tool for nonprofit success Unlike businesses and corporations, nonprofits measure success by helping at-risk individuals and communities thrive.