New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. At the American Cancer Society, whittling and paring down email lists is practically a spring-cleaning ritual. “We That is something the American Cancer Society has long done. “If An aggressive email campaign was the foundation.
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