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The Humane Society rebrands as the Humane World for Animals to showcase its global efforts

Fast Company Tech

The nonprofit animal advocacy organization has officially rebranded as the Humane World for Animals to better communicate its existing, broader work. Building a brand to communicate international advocacy The rebrand also follows existing international coordination among its former country- and region-based entities.

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Advocacy and Awareness: 4 Tips for Virtual Campaigning

sgEngage

Advocacy campaigns have evolved over the past few years, dramatically changing how nonprofit advocacy is conducted. While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. Stay in touch with supporters. .

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

His work is focused on nonprofits, advocacy, and public affairs. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. 1) Set up a conversion event and create a campaign.

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Email Marketing for Nonprofits: The Ultimate How-To Guide

Bloomerang

In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Fundraising emails When your nonprofit launches a fundraising campaign, its all hands on deck to grow awareness of your initiative and generate a steady flow of donations.

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5 Ways to Power Up Your Nonprofit Email Deliverability

Nonprofit Tech for Good

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. In fact, it is not uncommon for social media to play a minor part in a campaign rather than being a key player. Social media makes participating in campaigns easy and fun.

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Scanning for Good: How One Nonprofit Used QR Codes to Raise Awareness

NetWits

For a sector often looking for creative ways to communicate our message, QR codes are a great tool for things like advocacy and scavenger hunts. The Pancreatic Cancer Action Network is a national organization creating hope in a comprehensive way through research, patient support, community outreach, and advocacy for a cure.

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