Nonprofit Tech for Good

JULY 1, 2020

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. In fact, it is not uncommon for social media to play a minor part in a campaign rather than being a key player. Social media makes participating in campaigns easy and fun.

Social Media 331

Social Media Media Support Social 331

TechImpact

AUGUST 30, 2013

59% of people donate after becoming a follower of a nonprofit’s social network. 37% of nonprofits attribute their organization’s success on social media to executive management’s advocacy of social media. 37% of nonprofits attribute their organization’s success on social media to executive management’s advocacy of social media.

Social Media 267

Social Media Stats Media Social 267

NetWits

JULY 12, 2011

This is a guest post by the one and only Allyson Kapin - co-founder of Rad Campaign. Or will nonprofit campaigners who spend eight hours a week on their FB fanpage see better results such as more actions taken on campaigns and increased donations? Facebook Boosts Organizations Web Traffic, Advocacy, and Email Lists.

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Facebook Time Social Network Advocacy 250

NetWits

MARCH 3, 2011

For a sector often looking for creative ways to communicate our message, QR codes are a great tool for things like advocacy and scavenger hunts. The Pancreatic Cancer Action Network is a national organization creating hope in a comprehensive way through research, patient support, community outreach, and advocacy for a cure.

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Awareness Cancer Nonprofit Raise 242

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2011

Photo Tweeted by @starfocus during a network mapping session at NWF. Danielle connected me to Daniel Chu, Vice President, Affiliate and Regional Strategies and resident network weaving enthusiast. Daniel facilitated a network mapping activity with NNF’s 10 education advocacy staff from regional offices and headquarters.

Network 127

Network Nonprofit Map Exercise 127

Nonprofit Tech for Good

MARCH 18, 2013

Using the Wayback Machine – a website that allows you to view archived screenshots of your website all the way back to 1996, below is an exploration of how the World Wildlife Fund’s website and online fundraising campaigns have evolved since 2008.

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Websites Online Design Fundraising 238

Nonprofit Tech for Good

AUGUST 9, 2021

Launched on May 5, 2003, LinkedIn is a social network for professionals. Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. LinkedIn Pages.

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Linkedin Practice Nonprofit Social Media 361

Nonprofit Tech for Good

NOVEMBER 21, 2019

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. Stories are a great way to inspire action, get thousands of “likes” and online followers, further spreading your message across social networks. How do you overcome inertia?

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Storytelling Nonprofit Social Media Homeless 266

NetWits

JANUARY 11, 2012

It seems that QR codes have gone mainstream, or at least hit that tipping point where it’s pretty safe to include them in campaigns. I’ve blogged about how a few nonprofits are using them , and how the Pancreatic Cancer Action Network was seeing real results , but it feels like there is a new energy around using them.

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Blackberry South Carolina Nonprofit Portland 253

Nonprofit Tech for Good

MARCH 12, 2017

A very common mistake made by nonprofits is releasing infographics for reports and campaigns in PDF format. Any type of online campaign, project, or publication that has a release or launch date needs a corresponding set of social media promotional graphics. 3) Never release an infographic as a PDF. 1200 x 1200. 1200 x 630.

Communication 252

Communication Online Tips Nonprofit 252

Nonprofit Tech for Good

JANUARY 24, 2021

You can use video to tell a story about what donors made possible, take them on a virtual tour of your facility, or spotlight major contributors of your campaign. 6) Secure matching gifts for your next fundraising campaign. 8) Launch a small dollar donation campaign. 5) Collaborate with your surrounding community.

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Donor Ideas Social Nonprofit 334

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2012

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Her insights are useful to other nonprofits working on integrated advocacy campaigns. Our Farm Animal Protection campaign came to us right away and said “look at this! What happened?

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Campaign Facebook Share Social Media 129

NonProfit Hub

JULY 3, 2020

Nonprofit advocacy campaigns are becoming increasingly popular to help advance the mission of organizations. However, many organizations are under the impression that they must divide their attention between their advocacy campaigns and their fundraising efforts. In this case, many decide to ignore advocacy altogether. .

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Advocacy Strategy Fundraising Campaign 90

Nonprofit Tech for Good

JANUARY 29, 2024

Ask followers for input on an upcoming campaign or what they want to see more of on your platforms. Joint campaigns, takeovers, and shoutouts expand your reach to new audiences in an organic way. Having a strong organic community will also help improve your social ads when you run your paid campaigns for your nonprofit.

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Social Media Organization Fundraising Media 255

Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

Advocacy 59

Advocacy Campaign Digital Build 59

Candid

FEBRUARY 4, 2025

Recognizing these nuanced motivations for generational generosity enables nonprofits to craft campaigns that truly resonate with each generation. Gen Z sees social media as a platform for self-expression and advocacy. To identify the right influencers for your cause, start by looking within your own network.

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Generation Share Social Nonprofit 95

Nonprofit Tech for Good

JULY 28, 2013

Using Wordle, nonprofits could generate word clouds that add some color and creativity to their online fundraising and outreach campaigns. based nonprofits and nonprofit staff that regularly participate in e-advocacy should monitor what issues/petitions are most important to U.S. For mobile social networkers, Viddy is a must-download.

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Free Nonprofit Social Media Mobile 280

Nonprofit Tech for Good

OCTOBER 25, 2019

His work is focused on nonprofits, advocacy, and public affairs. The reason these peer-to-peer fundraisers are so effective is that they can tap into networks of people who aren’t personally invested in your cause but who are willing to give based on their relationships with your organization’s supporters. Campaign Tactics.

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Facebook Fundraising Raise Campaign 226

Beth's Blog: How Nonprofits Can Use Social Media

JULY 11, 2017

I’ve always dreamed of accessing a diverse network of people who do nonprofit capacity across different disciplines or what Nancy White has described as “ learning from adjacent practices.” The Mobilisation Lab (MobLab) has existed for a few years as the internal innovation lab for the Greenpeace’s campaigns globally.

Global 93

Global Network Change Social 93

Nonprofit Tech for Good

MARCH 8, 2013

Ideal for mobile social networkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Annual Calendar of Social Good and Cause Campaigns :: nonprofitorgs.wordpress.com/annualcalendar. Based in the U.K., Addictomatic :: addictomatic.com.

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Web Tools Free Nonprofit 265

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 18, 2011

In her article Unstill Waters: The Fluid Role of Networks in Social Movements , Robin Katcher describes the several of the roles that networks can play in social movements : Building linkages and connection with a broader movement. Engage in advocacy campaigns. Key Takeaways: The world is shifting to a networked place.

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Network Social Facilitation Roles 92

Nonprofit Tech for Good

DECEMBER 28, 2010

I identified a trend forming with social networking, and set up our very first profile. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Who maintains your social media campaigns? What social media tools are you currently utilizing? Twitter is the one that surprised me the most.

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United States Social Media Media Interview 233

The Verge

JUNE 10, 2020

Hackers for hire have targeted thousands of individuals as part of campaigns against environmental advocacy groups, journalists, and others, according to a report produced by Citizen Lab, the University of Toronto’s cybersecurity watchdog group. docx,” and in other cases campaigners received fake Google News updates about Exxon Mobil.

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Campaign Research New York Exercise 98

NetWits

APRIL 4, 2012

With a new concept called Social Scoring, we now have a way to indentify and categorize the social media constituents in our databases by their reach or influence across their networks. They belong to the major social networks—Facebook, Twitter and LinkedIn—and are the few that deliver messages to the many. Four Social Media Types.

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Social Media Influence Goal Media 180

NetWits

DECEMBER 1, 2010

For the past 30 days I have been participating in Movember : a worldwide team fundraising campaign to fight men’s cancer. Using Movember.com as a home base, participants are encouraged to use their email contacts, work colleagues, social networks, and any other means to promote the cause and raise money. Segmentation Matters.

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Online Fundraising Learning Tips 201

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” So, I’ve been practicing by creating visual notes.

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Campaign Online Chapter Channel 98

Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. If your nonprofit is posting four times a week and boosts each post for $5, that’s $80 a month with $20 remaining for special campaigns and experimentation. Related Webinar: Social Media Best Practices for Nonprofits.

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Facebook Practice Nonprofit Social Media 364

Allegiance Group

MARCH 24, 2025

MARCH AFP New Orleans New Orleans, LA March 27, 2025 AFP New Orleans Annual Fundraising Conference is a full day of networking and learning. Topics cover capital campaign success, stewardship, personalization, technology, and more. Topics span fundraising fundamentals and CFRE test prep, to major gifts and capital campaigns.

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Conference Nonprofit Professional Dallas 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. One of their newest experiments is a Twitter campaign, #150jobs.

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Measure Campaign Twitter Celebrate 104

Nonprofit Tech for Good

MARCH 2, 2014

Crowdfunding and social fundraising campaigns. Through her books, blog, and tweets, Heather promotes nonprofit networking, partnership, and the adoption of proven best practices.” Launching a mobile-compatible website and email comunications. Utilizing text messaging and text-to-give. ” Marianna Moneymaker.

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Mobile Guide Fundraising Social Media 238

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

Malcolm Gladwell’s article “Small Change: Why the revolution will not be tweeted,&# brings the slacktivism , social media for social good or evil , strong and weak ties , and organizations vs networks debates to a mainstream audience. The Obama campaign, for one. The examples are there, too.

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Social Media Offline Network Org 119

Nonprofit Tech for Good

OCTOBER 31, 2011

It’s crucial that your social media and mobile technology campaigns are integrated into your website. The upper right-hand corner is the most valuable section of your website—use it to plug your e-newsletter and group text messaging campaigns, donate now functionality, and social networking communities. Simplicity is key.

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Websites Design Practice Social Media 247

Nonprofit Tech for Good

JULY 23, 2012

To learn more about how your nonprofit can launch a text messaging campaign, utilize text-to-give and mobile wallet technology, and launch a mobile website, please see my upcoming webinar on mobile technology and mobile fundraising for nonprofits. Create a “Text-to-Subscribe” Graphic for Social Networking Sites.

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Group Practice Nonprofit Mobile 208

NetWits

MARCH 7, 2011

There are a ton of great activities, networking opportunities and sessions focused on the non-profit space this year – one of which Blackbaud will be moderating. It should be a great conversation between (check out the panelists below) social networking providers and their non-profit users. Here’s the detail … ?

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Blackbaud Profit YouTube University 266

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 28, 2011

Beirut Diary: I’m in Beirut for the week as part of The E-Mediat project , a capacity building project that leverages a networked approach. I’m the lead for Zoetica where my role is to deliver training, advise on the curriculum and coaching methods, model transparency, and serve as meta network weaver.

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Network Build Social Media Exercise 100

Nonprofit Tech for Good

DECEMBER 27, 2012

Ideal for mobile social networkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. Based in the U.K., Flipboard :: flipboard.com.

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Web Tools Free Nonprofit 277

Bloomerang

NOVEMBER 1, 2024

TIP 10: Consider creating activities that engage people’s passions : Cool memes or videos they’ll want to share with their networks; surveys; online quizzes; petitions and advocacy initiatives; conference calls; networking events, volunteer activities and more. Remember the rising tide that raises all boats.

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Tips Strategy Volunteer Donor 114