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Benchmarks 2024 — the Food Bank Edition

M+R

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). As we’ve said before , advocacy is a must for long-term impact.

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3 Tech Hints for Stronger Peer-to-Peer Campaigns

Achieve

Peer-to-peer campaigns are an effective way for nonprofits to leverage their supporters’ connections to reach new donors. Your supporters may have connections your nonprofit doesn’t, and a well run peer-to-peer campaign can put your nonprofit into contact with new audiences your team likely couldn’t reach without your supporters’ help. .

Hints 59
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Metrics for Building, Scaling, and Funding Social Movements

Beth's Blog: How Nonprofits Can Use Social Media

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report lays out some new metrics for movement building – that are paths to the more easily counted tangible results and where the unit of analysis is the movement or network, not an organization.

Metrics 116
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4 Trends To Expect For Spring 2021 Fundraising Campaigns

Top Nonprofits

In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. A rising trend in direct mail campaigns is including your text-to-give number and keyword in your letters, which is an effective way to integrate your digital and physical channels. Appealing to younger donors. Predicting outcomes.

Trend 98
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Nonprofit Social Media Mavens Are Curators of Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Momsrising calls these key result areas and uses them for every campaign they do.

Metrics 102
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An FAQ Guide to Passive Fundraising for Nonprofits

Pamela Grow

However, you quickly realize there are several obstacles to starting a new fundraising campaign, including team time, resource availability, and donor fatigue. If supporters know that your nonprofit appreciates their passive fundraising contributions, they’re more likely to keep engaging with your campaign. Tracking data.

FAQ 52
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Track your own data. Here are some of the questions you might ask in order to understand what metrics to track: . What do you do once you know what numbers you want to track and what areas of improvement you want to focus on? You identify key metrics by which you’ll determine if your programs are successful.

Analytics 125