Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

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Digital Strategy Marketing Nonprofit 52

TechImpact

AUGUST 30, 2013

37% of nonprofits attribute their organization’s success on social media to executive management’s advocacy of social media. Email advocacy campaigns had a 3.5% Email fundraising campaigns had a.07% Mobile Social Tech donors email marketing facebook fundraising social media website' response rate.

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Social Media Stats Media Social 267

Amy Sample Ward

MAY 17, 2011

Email Campaigns: Know Your Audience and Get Results. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. View more presentations from Amy Sample Ward. Highlights.

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NetWits

APRIL 5, 2013

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based The study advises that “addressing email engagement should be a top priority for anyone involved in raising money and driving advocacy online in 2013.”. The much-anticipated 2013 eNonprofit Benchmark study was released last week.

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NetWits

MARCH 26, 2013

Do you ever feel like you’re approaching your digital marketing without a map? On your property, you might also have outbuildings, guesthouses, or community spaces that you control (in the digital world, these are your specialized properties like micro-, affiliate, advocacy, peer-to-peer, or campaign sites). To avoid sprawl.

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Map Marketing Online Strategy 146

NetWits

JULY 12, 2011

This is a guest post by the one and only Allyson Kapin - co-founder of Rad Campaign. Or will nonprofit campaigners who spend eight hours a week on their FB fanpage see better results such as more actions taken on campaigns and increased donations? Facebook Boosts Organizations Web Traffic, Advocacy, and Email Lists.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

His work is focused on nonprofits, advocacy, and public affairs. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. 1) Set up a conversion event and create a campaign.

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Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Upload work projects, such as presentations, videos, or special fundraising campaigns. Of all social media, LinkedIn is the platform best suited for employee advocacy.

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DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

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Marketing Guide Nonprofit Social Media 52

CauseVox

JANUARY 23, 2023

Fundraising for Advocacy and Advocacy Organizations is the same as fundraising for Service and Project Providers. Larry Kaplan, a nonprofit consultant who has an extensive background in advocacy, political campaigns, nonprofit management and fundraising, is well-versed on the similarities and differences.

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Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. When you build your strategies around community, personalization, adaptability, and automation, you can create a campaign that resonates with your constituents. That is a website marketing campaign making an impact.

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DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

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Consultant Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. If your nonprofit is posting four times a week and boosts each post for $5, that’s $80 a month with $20 remaining for special campaigns and experimentation.

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Facebook Practice Nonprofit Social Media 364

NetWits

JANUARY 11, 2012

It seems that QR codes have gone mainstream, or at least hit that tipping point where it’s pretty safe to include them in campaigns. With so many creative ways to use QR codes, it’s time for your nonprofit to consider incorporating them into your next campaign. Tons of People Can Get a QR Code Reader.

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Neon CRM

NOVEMBER 7, 2023

If your nonprofit is stuck in rut or relying on a few big dollar donors or granting institutions for a majority of your funding, a grassroots fundraising or advocacy campaign might be just the answer you’re looking for. You might be asking yourself, “Is my nonprofit currently running a grassroots fundraising campaign?

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Advocacy Fundraising Tips Campaign 98

NonProfit Hub

JULY 3, 2020

Nonprofit advocacy campaigns are becoming increasingly popular to help advance the mission of organizations. However, many organizations are under the impression that they must divide their attention between their advocacy campaigns and their fundraising efforts. In this case, many decide to ignore advocacy altogether. .

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NetWits

MARCH 3, 2011

For a sector often looking for creative ways to communicate our message, QR codes are a great tool for things like advocacy and scavenger hunts. The Pancreatic Cancer Action Network is a national organization creating hope in a comprehensive way through research, patient support, community outreach, and advocacy for a cure.

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Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability. million emails per second.

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Nonprofit Tech for Good

MARCH 18, 2013

Using the Wayback Machine – a website that allows you to view archived screenshots of your website all the way back to 1996, below is an exploration of how the World Wildlife Fund’s website and online fundraising campaigns have evolved since 2008.

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The NonProfit Times

MAY 20, 2024

Unfortunately, traditional marketing tactics might no longer be as effective to capture attention. To stay relevant and competitive, nonprofits need to embrace innovative marketing strategies that resonate and drive meaningful engagement. One innovative approach that you can take is to leverage social media advocacy campaigns.

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sgEngage

NOVEMBER 20, 2024

How to Start: Think about your intellectual property, or the skills or services your team excels at that could be marketable. A youth nonprofit could partner with a local tech company to fund a coding camp, while giving the company visibility in marketing materials and on social media, for example.

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Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

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Nonprofit Tech for Good

SEPTEMBER 14, 2014

Any doubts that social networks aren’t powerful or don’t need to be prioritized in your online communications and fundraising campaigns can now be put to rest. Prioritize storytelling over marketing. Be very wary of miracle marketing automation tools. Increasingly, donors and supporters follow causes on social networks.

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Nonprofit Tech for Good

OCTOBER 25, 2019

His work is focused on nonprofits, advocacy, and public affairs. The tips below will help you with two key objectives: promoting Fundraisers year-round and maximizing their impact during your fundraising campaigns, each of which requires a distinct approach. Campaign Tactics. 4) Create urgency with deadline marketing.

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NetWits

JUNE 30, 2011

Let me know that there are other things I can do to support you that aren’t all about money like: take an advocacy action, share with a friend, like you on Facebook, play a game, attend an in person or online event … and then, yes, ask me for money. The success of an online campaign greatly depends on its reach. Lack of Social Sharing.

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Get Fully Funded

APRIL 5, 2021

As a nonprofit fundraising specialist or marketing manager, you know that none of these campaigns can succeed without a comprehensive marketing strategy in place to get the word out. . If that’s the case, it’s time to take a fresh look at your marketing strategy, get creative, and find areas for improvement.

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Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Ask followers for input on an upcoming campaign or what they want to see more of on your platforms. Joint campaigns, takeovers, and shoutouts expand your reach to new audiences in an organic way. Educate and inform your audience.

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Bloomerang

NOVEMBER 1, 2024

We know a lot more about psychology, neuroscience and behavioral economics than we did in the past, and the more you incorporate science into your marketing, the more your supporters will feel your messaging resonates with them. Capacity building campaigns to create more love all around should become commonplace. Why is this important?

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Association Analytics

AUGUST 14, 2023

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. For instance, your association might consider creating advocacy campaigns and scheduling lobby days.

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NetWits

MARCH 7, 2011

Description: As non-profits turn their sights to the social web for mission delivery, advocacy, fundraising and awareness building, more for-profits organizations are supporting charity work with specialized programs and initiatives. Title: Social Media for Social Good: How Digital Charity is Changing our World.

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Blackbaud Profit YouTube University 266

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

According to Lee Odom , influencer marketing is one of those trends. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. What do you want to achieve with your strategy?

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Social Media Influence Strategy Media 118

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Website & Email Marketing Best Practices for Nonprofits. 2) Advocacy CTA on the Union of Concerned Scientists blog.

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Practice Nonprofit Social Media Newsletter 353

Allegiance Group

MARCH 24, 2025

Topics cover capital campaign success, stewardship, personalization, technology, and more. Topics span fundraising fundamentals and CFRE test prep, to major gifts and capital campaigns. Attend If Youre: A nonprofit professional or social impact marketer driven by new ideas and technology. To Register: [link] **Lets Connect!

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Conference Nonprofit Professional Dallas 52

Nonprofit Tech for Good

APRIL 5, 2021

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram.

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M+R

FEBRUARY 2, 2024

To celebrate this almost-holiday (as well as what is unquestionably the best Bill Murray movie of all time), I want to share the easiest way you can boost response to an email-driven campaign — fundraising, advocacy, whatever.

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Teach email Marketing Conservancy 105

Pamela Grow

FEBRUARY 5, 2025

Does your nonprofit want to increase engagement with your marketing and fundraising efforts? This guide explores tips to increase both marketing and fundraising qualified lead generation. Marketing-qualified leads are individuals who have engaged with your nonprofits marketing materials in some way but arent yet ready to donate.

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Websites Generation Tips Nonprofit 59

Nonprofits Source

APRIL 24, 2023

It’s a relatively inexpensive way to connect with your supporters and an essential part of most fundraising campaigns. How can you make your campaign stand out in overcrowded inboxes? Try these five creative ideas to get more out of your nonprofit email campaigns. Start With Gratitude When was the last time you said “Thank you!”

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Campaign email Ideas Tips 91