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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. In fact, it is not uncommon for social media to play a minor part in a campaign rather than being a key player. Social media makes participating in campaigns easy and fun.

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10 Reasons Your Email Appeal is Being Ignored

NetWits

Let me know that there are other things I can do to support you that aren’t all about money like: take an advocacy action, share with a friend, like you on Facebook, play a game, attend an in person or online event … and then, yes, ask me for money. The success of an online campaign greatly depends on its reach. Lack of Social Sharing.

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Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Last week, Dan Michel offered an intriguing answer to this question : “What form of social media measurement does your organization engage in; Community participation, advocacy (earned mentions, discussions), or donations ($ or time)? &#. “ Using Radian 6 , a listening tool, they do a pre/post share of Conversation about hunger.

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Great reads from around the web on December 2nd

Amy Sample Ward

" Engagement Ladders: Building Supporter Power – Online Fundraising, Advocacy, and Social Media – frogloop – "We, as social change organizations, exist to enable the power of our supporters. That is how change happens. Through getting thousands of people to take mass action.

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Benchmarks 2024 — the Food Bank Edition

M+R

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). As we’ve said before , advocacy is a must for long-term impact.

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Why Your Nonprofit Should Be A Big Listener

Beth's Blog: How Nonprofits Can Use Social Media

Their team also leads attention campaigns, informed by data and inspired by online conversations. Listening beyond a brand, a program or a campaign. Even better, we discovered that we can use this practice to both inform and measure campaigns. Why Your Nonprofit Should Be A Big Listener guest post by Rachel Weidinger.

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7 Year-End Campaigns to Study for a Stellar Fundraising Season

Everyaction

For each campaign we have provided key takeaways and how you can adopt these strategies into your own work. Hunger Task Force. The Hunger Task Force includes end of year calls-to-action throughout their winter newsletter. Have a year-end campaign that you love? Forward Together. Let's see it!