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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. We recommend running your campaign for at least a week to get sufficient data before analyzing performance. If it’s well under 4%, you may want to tweak your ad copy!

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

Why LGBTQ+ advocacy is always-on from here on It’s more important than ever for LGBTQ+ organizations to effectively advocate on behalf of LGBTQ+ people. While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round.

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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Rely on established relationships.

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How to generate advocacy calls from your supporters to elected officials

EveryAction

Whether your organization advocates for policy change on the national, state, or local level, mobilizing your supporters to place advocacy calls to their legislators is one of the most powerful tools at your disposal—and with support from the right technology, it can also be one of the most convenient. Send and track your advocacy calls!

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The Five Building Blocks of a Digital Advocacy Campaign, Part 1

Media Cause

At Media Cause, we conceptualize advocacy as shifting the balance of power. Effective advocacy, which leads to systemic and cultural change, starts with the stories we tell—and believe—about our own experiences, community, and world. Which audience is key in taking the actions needed to achieve your advocacy goal?

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Advocacy and Awareness: 4 Tips for Virtual Campaigning

sgEngage

Advocacy campaigns have evolved over the past few years, dramatically changing how nonprofit advocacy is conducted. While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. Stay in touch with supporters. .

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Mapping Your Advocacy Campaign

Bonterra

That’s Salsa’s vision for social good organizations and the reason we get so excited when they execute successful advocacy campaigns using our software. This is called “mapping your advocacy campaign” because we are developing a visual map of the people who will help us and how they relate to one another.

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