What actually happened: Apple Mail Privacy Protection
M+R
MAY 31, 2022
We saw some of the impacts of these changes in this year’s Benchmarks. Which means, combined opens went UP ( for Benchmarks participants , they’d already risen by 17% between September and November 2021 — and they’ve kept rising since). But you know who else doesn’t read emails in the spam folder? Messages that end up in spam?
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