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Benchmarks 2024 — the Food Bank Edition

M+R

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). But, our 2024 Benchmarks study also shows some clear opportunities for food banks.

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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

No matter how your nonprofit organization is making change in the world, it’s impacted by others’ decisions, whether those decisions come from local and national legislators, corporations, institutions, or others who hold power and shape the way we live our lives. Either way, we think activating your supporters should be easy and effective.

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Digital Must-Haves for Fall Fundraising Success Part 6: Mobile Messaging

EveryAction

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. This week’s sixth and final topic: mobile messaging. What is mobile messaging? Why should nonprofits use mobile messaging?

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4 Easy ways to recruit for your virtual lobby day

EveryAction

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. on the Mobilize platform for the 2022 cycle.

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The Top 9 Text-to-Give Platforms To Boost Mobile Giving

Bloomerang

Mobile communication is a central part of nonprofit fundraising and advocacy. According to the latest M+R Benchmarks report , mobile message volume for nonprofits increased by 40% in 2023, indicating that this channel is here to stay. Supporters text the keyword to your phone number.

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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Guess who will be releasing a Benchmarks study on April 24? Do not pass go, do not collect $200 — go directly to mrbenchmarks.com on April 24 to download the full 2024 M+R Benchmarks Study!

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

The Science Behind Engaging your Supporters

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Email advocacy response rates are down 15%. Mobile is here to stay.