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That’s why we often say that advocacy is for everyone: when decisions are being made that affect your organization’s work, mission, and vision, it just makes sense to get involved, unite your supporters, and move them to take action with you in pursuit of a specific mission-oriented goal. This means their voices hold power in a range of ways.
The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. based national nonprofits in 2012.
There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Others prefer a sense of community and the chance to ask questions, and a few hundred of them joined us for a Benchmarks webinar yesterday. . 2020 M+R Benchmarks Study—A Data Odyssey: The Recording.
The maître d’ has called your name, the table is set, and the napkins are folded up like fancy little swans: it’s time to dig in to a year’s worth of M+R Benchmarks charts, findings, and insights at mrbenchmarks.com ! The 2023 M+R Benchmarks Study is served! Sign up for the webinar now. The post Come and get it!
Last week, we went over digital advocacy forms. This week’s sixth and final topic: mobile messaging. What is mobile messaging? Many of us know mobile messaging as texting , or if we’ve been using it long enough, as SMS (short messaging service) and MMS (multimedia messaging service.)
Part of the M+R Infographic for Benchmark Study. You can do a “quick and dirty” benchmark study by looking at one or two similar organizations. But it is really nice to have some industry wide numbers. How does your organization identify benchmarks as part of its measurement process? Check out the infographic.
Are nonprofits experimenting with mobile more? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Online Advocacy and Email. Online Fundraising.
The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Social Media.
Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. on the Mobilize platform for the 2022 cycle. We’ll be rooting for you!
The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.
The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. The 2024 M+R Benchmarks Study is here! Sign up now!
This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). But, our 2024 Benchmarks study also shows some clear opportunities for food banks.
Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Email advocacy response rates are down 15%. Mobile is here to stay.
In the summer of 2000, I launched an e-advocacy portal called eActivist.org. In fact, I think the first month I hit $100 in total donations was a much celebrated benchmark. Similarly, those that are now pioneering mobile technology will be the best positioned to reap the benefits of mobile giving in years to come.
You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. New this year and particularly interesting to me is what we learned from the study participants with mobile programs: roughly a third had optimized their emails for display on smart phones. a third had not. You should, too. >
That’s a good number, but that leaves 53% of nonprofits worldwide that haven’t yet come to the understanding that Facebook can be a colossal waste of time if you are not following these best practices and at least occasionally purchasing Facebook Ads for special fundraising and advocacy campaigns.
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile list size grew by 35% in 2017.
Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. Do not pass go, do not collect $200 — go directly to mrbenchmarks.com on April 24 to download the full 2024 M+R Benchmarks Study!
The only way to do that is to benchmark against your organization’s performance or peer organizations. Cassie Bair, mGive, shares “ How To Measure the Love in Your Mobile Communication Program ” Annual Campaign. ” Advocacy Campaigns. A Measureable Road Map to Success. ” Social Media.
We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Email still performs incredibly well across all categories -- from fundraising to advocacy.
It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! So: What’s going on with nonprofit email, fundraising, and social media?
Mobile communication is a central part of nonprofit fundraising and advocacy. According to the latest M+R Benchmarks report , mobile message volume for nonprofits increased by 40% in 2023, indicating that this channel is here to stay. Supporters text the keyword to your phone number.
A few days ago, I reported some of the juicy details from the 2013 eNonprofit Benchmarks Study that was just released showing data from 2012. Today I''m digging into the the social media and mobile portions of the study. MobileAdvocacy Nonprofit Benchmark Studies social media'
Mobile Fundraising Statistics. Mobile Fundraising Statistics. Approximately 26% of all online giving was processed on mobile devices. of nonprofit event registrations occur on mobile devices. 51% of people who visit a nonprofit’s website do so on a mobile device. General Fundraising Statistics.
Respondents from large organizations are paying more attention to mobile, as 29% reported mobile as a high priority investment area. The report said that "mobile is perhaps the area that would most enhance the top investment areas." Donation/E-Commerce ranked as the highest priority at 51%.
I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” Social and Mobile Staff. Internet Director. Web Producer. Online Campaigner. Database Manager.
Optimizing for mobile (even more than you already do). About 80% of Facebook traffic comes from mobile, so it’s important to make sure those donation forms look and work great on screens of all sizes. Set up thoughtful onboarding and automation series. Once you get those new donors on board, you want to make sure they stick around.
Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. When a donor texts your text-to-donate keyword, they’ll receive a link to a mobile-friendly donation form.
Among the high-level findings: Nonprofits that establish themselves as a donor’s top charity—the organization to which an individual feels most connected—are more likely to receive greater support from them in terms of cash contributions, volunteering, event participation and issue advocacy.
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