Advocacy Benchmark Marketing Track 
M+R
SEPTEMBER 10, 2024
This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). Now — let’s get into one of my favorite topics — Food Bank fundraising data!
EveryAction
MAY 30, 2023
Before you get too far, don’t forget about a marketing plan! Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort.
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Care2
JULY 6, 2023
What can fundraising professionals do to put 2023 back on track? Care2 has collected the most effective tips you need to know to improve your fundraising and advocacy programs. Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more!
Everyaction
MAY 24, 2018
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.
Bloomerang
AUGUST 16, 2021
Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Track your own data. Mastering online user experience and messaging.
Amy Sample Ward
MAY 17, 2011
I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. Highlights.
Nonprofit Tech for Good
APRIL 10, 2022
This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies. Twitter Newsletters.
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