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Advocates 7X More Likely to Give, but Why?

NetWits

The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Connecting Online Advocacy and Fundraising: The 1 Key to Success.

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The M+R Benchmarks Study is here, hooray!

M+R

We are delighted to be able to share the 2025 M+R Benchmarks Study with you. Download the full pdf now , or visit mrbenchmarks.com for key findings and literally 115 charts about digital fundraising, marketing, advocacy, and more. About half of M+R Benchmarks participants reported working with social media influencers in 2024.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. based national nonprofits in 2012.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. You can use that benchmark to determine how well your ad copy is performing. According to Wordstream, the average conversion rate for the advocacy industry is 1.96%. If it’s well under 4%, you may want to tweak your ad copy!

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Cut Through the Clutter: Why Storytelling Matters for Nonprofits

Nonprofit Tech for Good

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. Donors, especially millennial donors, are motivated by specific issues and causes and typically do not have allegiance to specific organizations. How do you overcome inertia?

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. Like breaking news, cause awareness and giving day tweets have a short news cycle in the here and now that Twitter users respond to.

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2009 eCampaigning Review Released

Amy Sample Ward

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. Download Reports.

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