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Advocacy Online and Fairsay are jointly producing a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. If you are in London, you can join me!
All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Video: Online Advocacy Trends Posted by Steve MacLaughlin on April 6th, 2011 The recordings from Blackbaud and Care2′s Advocacy Live 2011 event are now online.
We just released the 2009 eNonprofit BenchmarksStudy with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. We have a casestudy of a mobile/email campaign integration that yielded great results.
eCampaigning Ideas | Advocacy Online – "This year's edition of eCampaigning Ideas includes eight great casestudies put forward by groups using our software in a number of countries worldwide. Check it out – anyone you want to share it with?
Advocacy: activation of evangelism, word of mouth, and the spread of information through social technologies. It also warns against collecting lists and lists of meaningless data that is not benchmarked against business objectives. . The ebook includes a casestudy of the UNICEF-USA Facebook page based analyzing a year's worth of data.
.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Click to see larger version. Internet Director.
M&R and NTEN just released an impressive benchmarksstudy that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.
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