Neon CRM

NOVEMBER 7, 2023

If your nonprofit is stuck in rut or relying on a few big dollar donors or granting institutions for a majority of your funding, a grassroots fundraising or advocacy campaign might be just the answer you’re looking for. Here are eight expert tips to help make your nonprofit’s grassroots fundraising and advocacy campaigns more effective.

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Advocacy Fundraising Tips Campaign 98

NonProfit Hub

JULY 3, 2020

Nonprofit advocacy campaigns are becoming increasingly popular to help advance the mission of organizations. However, many organizations are under the impression that they must divide their attention between their advocacy campaigns and their fundraising efforts. In this case, many decide to ignore advocacy altogether. .

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Advocacy Strategy Fundraising Campaign 90

Care2

OCTOBER 1, 2014

An engaging action, one that is shareable and appealing to not only your audience, but also friends of your supporters, is the first step in launching your effective online advocacy strategy. Use paid acquisition to get your action in front of an audience. Online Advocacy'

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Advocacy Online Spam Blogger 68

Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

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Advocacy Campaign Digital Build 59

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you. .”

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Digital Strategy Marketing Nonprofit 52

NetWits

MARCH 7, 2011

Description: As non-profits turn their sights to the social web for mission delivery, advocacy, fundraising and awareness building, more for-profits organizations are supporting charity work with specialized programs and initiatives. Title: Social Media for Social Good: How Digital Charity is Changing our World.

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Blackbaud Profit YouTube University 266

Get Fully Funded

DECEMBER 9, 2024

As a fundraising or marketing professional, you likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. A CTA is a short statement that urges audience members to take a certain action. Make the intended next action crystal-clear to your audience so they follow through.

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Action Causes Guide Audience 52

NetWits

DECEMBER 1, 2010

While my email list included some of the social media friends I was already reaching via other channels, it contained mostly relatives, parent’s friends, and classmates who typically do not see my Twitter and Facebook activity. The point is that you have to really think about who your audience is and what makes them want to give.

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Online Fundraising Learning Tips 201

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Marketing can also get the word out about volunteer opportunities, upcoming events, advocacy projects, and more. That means your nonprofit faces a lot of competition in its quest to earn support.

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Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

DECEMBER 3, 2020

That’s a good number, but that leaves 53% of nonprofits worldwide that haven’t yet come to the understanding that Facebook can be a colossal waste of time if you are not following these best practices and at least occasionally purchasing Facebook Ads for special fundraising and advocacy campaigns.

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Facebook Practice Nonprofit Social Media 364

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.

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Audience Fundraising Tips Social Media 82

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. You also need to post inviting content on your social channels that builds excitement, anticipation, and engagement about the event.

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Social Media Integration Tips Tools 129

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Increase email list sign ups through social media channels by 500 names by June 30, 2012.

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NCE Social Media

OCTOBER 21, 2011

As a nonprofit you can use this style presentation to share program information, use of donations, training staff and volunteers, advocacy, and really any topic that you can think up. It causes the audience to pay attention. You can do Pecha Kucha with a live audience.

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PowerPoint Slides Beginner Audio 117

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Stay up to date with current advocacy trends.

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Advocacy Strategy Nonprofit Volunteer 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Defining Social Media Goals and Audiences. How do you find this out?

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Social Media Guide Media Social 100

Media Cause

OCTOBER 21, 2022

We hear this question a lot as the agency’s Advocacy and Campaigns team. There are many ways to define advocacy (more often than not, this evolves the more entrenched you are in the work). But here at Media Cause, we believe, at its core, advocacy is all about shifting the balance of power. . Defining Advocacy and Mobilization.

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Advocacy Campaign San Francisco Influence 52

Care2

MAY 11, 2011

We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. Building buzz and press for an advocacy action. The road trippers also made stops for advocacy events in Boston and New York before concluding in Washington DC.

Advocacy 72

Advocacy Community Storytelling Build 72

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

They are integrating social media tactics to their online advocacy tool box with this Twitter tool. The grid itself can be customized to your organization’s way of thinking about its marketing funnel, target audiences, and tactics. A funnel for donations or volunteering may be different as well. The rows are your audience.

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Twitter Facebook Google Social Media 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. I wanted to get a better understanding of context for this audience and the approaches they were already using. Networked Nonprofit and Social Media Maturity of Practice.

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Social Media Network Media Social 110

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Audiences grew across all digital channels. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%. Read time: 2 minutes.

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M+R

DECEMBER 12, 2024

Read time: 4 minutes Some days, you just know a particular Slack channel is going to be on fire. As a bonus, the results of any advertising creative testing can help inform the content you deliver in email, social, and other channels come Giving Tuesday. And then theres Giving Tuesday.

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Giving New York City Channel email 98

NTEN

AUGUST 5, 2014

Channels such as social media can really help with this. Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. Let that inform your decisions on what channel(s) to use to reach your audience. Here''s what they said.

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Communication email Fundraising Reflection 94

DNL OmniMedia

FEBRUARY 3, 2025

Typically, the key focus of nonprofit marketing is not just sharing information but also telling inspiring stories and appealing to an audiences emotions. In doing so, nonprofits can encourage people to support the organization in several ways, such as donating, volunteering, participating in advocacy work, attending events, and more.

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Consultant Marketing Nonprofit Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2013

This is the time you should should be posting and engaging on social channels. Of course, your mileage may vary depending on whether your audience is professionals vs. youth, and be sure to use tools like RowFeeder’s free reports to figure out what time zone your audience is in.

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Social Media San Francisco Media Social 132

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. How large is the potential audience?

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Donor Audience Channel Digital 105

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2019

SalesForce.Org recently presented a webinar where they shared a research report on marketing and engagement tools, channels, and strategies for nonprofit organizations. I was curious to see if they were tracking current or future uses of AI. . Some nonprofits are currently using AI tools to customize fundraising appeals.

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Studies Marketing Gartner Integration 17

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 76

Social Media Media Online Communication 76

Care2

APRIL 9, 2014

Advocacy messaging declined 25% to 2.0%. Social media audiences continue to grow at a much faster rate than email or website traffic. Email surpasses social media channels both in audience numbers and in revenue acquisition. Email surpasses social media channels both in audience numbers and in revenue acquisition.

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Rate email Social Media Advocacy 75

M+R

APRIL 24, 2024

This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. Total advertising investment — including both digital and non-digital channels — increased by 13%. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

Benchmark 69

Benchmark Studies Social Media Ireland 69

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Increase reach on social media channels. Increase engagement on social channels. Support national partner Facebook chats, blog carnivals, and other networked advocacy activities. Support national partner Facebook chats, blog carnivals, and other networked advocacy activities. Social media content mirrors other channels.

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Network Strategy Learning Build 98

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

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Websites Nonprofit Audience Site 115

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

I have not been surprised that despite a robust set of tools and a smart alignment with one of the world’s largest (and potentially most influential) online channels, Causes has failed to realize its full potential. but more importantly you must also hear what the audience is saying. Facebook Causes followed the same path.

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Causes Facebook Challenge Communication 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2011

They are experts in using social media as part of their multi-channel advocacy campaigns. They are also experts in repurposing content for different channels. She has had over twenty years of experience in national and international advocacy on issues of women and girls. You’ll learn lots.

Social Media 105

Social Media Lesson Story Media 105

Candid

JANUARY 19, 2022

As a nonprofit professional, you know how powerful advocacy videos can be for charitable organizations. Promote your videos on the right channels. Posting your videos on these channels allows supporters to share your content easily. . Audience demographics (such as age and gender) . When your viewers are on YouTube.

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Video Effective Digital Strategy 105

ASU Lodestar Center

AUGUST 10, 2022

Define the goal and audience. The goal and audience will help define the length in consideration of where it will be distributed. What needs to be conveyed to the target audience to achieve the specified goal? Different platforms can reach different audiences. The primary goal should always be high video engagement.

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Video Strategy Community Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

We knew that if our film was compelling, we could break through to the people in the audience — and maybe they would help get the word out about the film and the issues it explored. Knowing your audience remains essential, because each platform is a new arena for expression, and a new avenue to engage different targets and users.

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Change Homeless New Zealand Australia 106