The Critical Role of Streaming and Data Integrity in Advocacy Campaigns
NonProfit PRO
APRIL 21, 2025
Streaming can enable nonprofits to deepen audience engagement. Here's what you need to know about this avenue for digital advocacy.
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NonProfit PRO
APRIL 21, 2025
Streaming can enable nonprofits to deepen audience engagement. Here's what you need to know about this avenue for digital advocacy.
Nonprofit Tech for Good
FEBRUARY 23, 2025
How Salesforce is Powering Personal Giving Integrated Data: Salesforce provides a unified view of each donor, consolidating information from various sources, including giving history, website and text messaging interactions, event attendance, advocacy actions, and email engagement. Create dynamic segments: Don’t just set static lists.
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Top Nonprofits
APRIL 20, 2022
If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.
Nonprofit Tech for Good
FEBRUARY 14, 2019
His work is focused on nonprofits, advocacy, and public affairs. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience.
Bloomerang
APRIL 18, 2025
Whether the goal is donations, advocacy, or volunteer engagement, well-designed nonprofit marketing and communications can inspire action. Understand your mission and audience The first step is to know your WHY, that is, your mission. Next, determine your WHOyour target audience.
Greater Giving
OCTOBER 15, 2024
One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget. Happy fundraising!
Pamela Grow
SEPTEMBER 25, 2024
To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!
Nonprofit Tech for Good
JANUARY 29, 2024
Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.
sgEngage
APRIL 11, 2022
Advocacy campaigns have evolved over the past few years, dramatically changing how nonprofit advocacy is conducted. While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. Stay up to date on online advocacy trends. .
Neon CRM
NOVEMBER 7, 2023
If your nonprofit is stuck in rut or relying on a few big dollar donors or granting institutions for a majority of your funding, a grassroots fundraising or advocacy campaign might be just the answer you’re looking for. Here are eight expert tips to help make your nonprofit’s grassroots fundraising and advocacy campaigns more effective.
M+R
FEBRUARY 2, 2025
To celebrate this almost-holiday (as well as what is unquestionably the best Bill Murray movie of all time), I want to share the easiest way you can boost response to an email-driven campaign — fundraising, advocacy, whatever. an updated audience, and a few minutes to clone your message. So that’s it!
Nonprofit Tech for Good
MAY 8, 2019
Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. The only constant is change,” saith Heraclitus.
Nonprofit Tech for Good
OCTOBER 25, 2019
His work is focused on nonprofits, advocacy, and public affairs. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities.
Nonprofit Tech for Good
AUGUST 9, 2021
Customized for small nonprofits on a limited budget, the Social Media Best Practices for Nonprofits webinar highlights current trends in using social media for fundraising, advocacy, and storytelling. Launching a formal employee advocacy program for social media is an emerging trend in the nonprofit sector.
Nonprofit Tech for Good
SEPTEMBER 19, 2024
By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. Success Factors: Celebrity Advocacy: Leveraging celebrity power attracts attention and builds trust with potential donors. Your audience can’t give if they don’t first see your ask.
Candid
DECEMBER 11, 2024
Connect with your audience proactively While theres little guarantee an emotionally motivated, impulsive reactive donor will give again, a typical donor feels altruistic from the start. Turn a reactive donor into a sustained supporter by better educating your audience so they experience the same deeper connection as a regular donor.
Bloomerang
DECEMBER 12, 2024
Brand awareness: Marketers consistently say that email marketing is one of the most effective ways to build brand awareness and connect with current and prospective audience members. Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.
NonProfit Hub
JULY 3, 2020
Nonprofit advocacy campaigns are becoming increasingly popular to help advance the mission of organizations. However, many organizations are under the impression that they must divide their attention between their advocacy campaigns and their fundraising efforts. In this case, many decide to ignore advocacy altogether. .
NetWits
JULY 12, 2011
Facebook Boosts Organizations Web Traffic, Advocacy, and Email Lists. 66% from advocacy organizations said they experienced an increase in people taking some type of action, like signing a petition. 70% of nonprofit staff said they that Facbook helped increase their website traffic.
NetWits
MARCH 3, 2011
For a sector often looking for creative ways to communicate our message, QR codes are a great tool for things like advocacy and scavenger hunts. The Pancreatic Cancer Action Network is a national organization creating hope in a comprehensive way through research, patient support, community outreach, and advocacy for a cure.
Nonprofit Tech for Good
JULY 7, 2022
Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. Email Deliverability is the process of tracking how successfully your emails are reaching inboxes.
Candid
FEBRUARY 4, 2025
Gen Z sees social media as a platform for self-expression and advocacy. Nonprofits can leverage these behaviors to shape their social strategies, engage broader audiences, and activate their own networks. Smaller, niche influencers often have highly engaged audiences who trust their recommendations.
Nonprofit Tech for Good
NOVEMBER 21, 2010
The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Launched the advocacy Twitter handle in January 2010 (@Advocate4PanCAN) and it is growing steadily.
Nonprofit Tech for Good
DECEMBER 28, 2010
We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Everything we do online (our website, email program, advertising, social) is tied to our goals of advocacy and fundraising, or some other kind of lead generation. Twitter is the one that surprised me the most. Please summarize your ROI.
Media Cause
JUNE 1, 2024
Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.
Whole Whale
MARCH 28, 2025
To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you. .”
NetWits
JANUARY 11, 2012
The message is that your audience has the gear to scan QR codes. Engagement, advocacy, fundraising – these are all areas where QR codes will help you tap into the mobile market. With smart phone penetration in the US crossing 40%, QR code readers will soon be everywhere. If you have BlackBerry Messenger 5.0,
Association Analytics
AUGUST 7, 2024
From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Understanding the Audience: Who will use the data and for what purpose? Pillar: Advocacy What to track?
Achieve
AUGUST 12, 2021
Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.
Nonprofit Tech for Good
JULY 5, 2019
Finally, your social media ambassadors will enjoy some influence with a particular group of people you are targeting as a current or desired audience. People are volunteering their time to help you better engage your targeted audiences and share your brand more widely. To find the right people, be curious and open.
Get Fully Funded
DECEMBER 9, 2024
A CTA is a short statement that urges audience members to take a certain action. Use CTAs to encourage supporters to take actions that align with your goals, such as donating, volunteering, or joining your grassroots advocacy campaign. Make the intended next action crystal-clear to your audience so they follow through.
.orgSource
JUNE 24, 2024
Members saw us as a professional home, their most trusted source of advocacy and information. But if those offerings aren’t enticing your audience, then you’re not delivering value. Being identified as the best in anything from soccer to sales requires commitment and hard work. Yes, we had to win that loyalty.
Media Cause
OCTOBER 13, 2021
Over the course of my career, I’ve sat on nonprofit advocacy, fundraising, and communications teams—all in an overall digital engagement capacity. It might surprise you, but as Media Cause’s Director of Advocacy, I’m on board with a fundraising-centric approach to nonprofit strategy and journey building. The Money is the Mission.
Media Cause
OCTOBER 21, 2022
We hear this question a lot as the agency’s Advocacy and Campaigns team. There are many ways to define advocacy (more often than not, this evolves the more entrenched you are in the work). But here at Media Cause, we believe, at its core, advocacy is all about shifting the balance of power. . Defining Advocacy and Mobilization.
Pamela Grow
FEBRUARY 5, 2025
The top nonprofit websites capture audience interest at all stages of the donor funnel or journey. Lets take a closer look at ways to captivate your audience, encourage involvement, and grow your organizations current and prospective donor pool! Rather than saying, Subscribe today!
NetWits
MARCH 7, 2011
Description: As non-profits turn their sights to the social web for mission delivery, advocacy, fundraising and awareness building, more for-profits organizations are supporting charity work with specialized programs and initiatives. Title: Social Media for Social Good: How Digital Charity is Changing our World.
Nonprofit Tech for Good
DECEMBER 3, 2020
That’s a good number, but that leaves 53% of nonprofits worldwide that haven’t yet come to the understanding that Facebook can be a colossal waste of time if you are not following these best practices and at least occasionally purchasing Facebook Ads for special fundraising and advocacy campaigns.
Get Fully Funded
OCTOBER 7, 2021
Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Stay up to date with current advocacy trends.
Association TV
DECEMBER 7, 2021
The best way to build and maintain an engaged audience is to keep them on their toes right? ADVOCACY DEPARTMENT: PAC Promo: Wednesday, February 23. ADVOCACY DEPARTMENT: Capitol Hill Fly-in Promo: Wednesday, March 30. Don’t let your viewers relax for a second. an educational uppercut. The content belt is yours.
.orgSource
OCTOBER 9, 2023
More likely to be successful in advocacy and public policy. Initiatives that impact a broad audience or community Outcomes that deliver strategic goals and objectives for all participants. Broaden your audience and increase your visibility. More likely to achieve their goals. Help your association elevate its reputation.
Nonprofit Tech for Good
MAY 18, 2020
The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .
Media Cause
DECEMBER 21, 2021
Coming from a background in community organizing and public policy — specifically in the anti-rape movement — I understand the importance of effective messaging in advocacy campaigns. At Media Cause, we conceptualize advocacy in that same vein: It’s about shifting the balance of power. Understand Your Audience.
Media Cause
FEBRUARY 21, 2024
At Media Cause, we conceptualize advocacy as shifting the balance of power. Effective advocacy, which leads to systemic and cultural change, starts with the stories we tell—and believe—about our own experiences, community, and world. Which audience is key in taking the actions needed to achieve your advocacy goal?
Nonprofit Tech for Good
AUGUST 24, 2020
Finally, and of course, to effectively reach all audiences your blog (and website) must be mobile-compatible. 2) Advocacy CTA on the Union of Concerned Scientists blog. Blog Design Best Practices. 1) Understand and embrace modern blogging. 3) “Donate Now” CTA on the Human Rights Watch blog.
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