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The Five Building Blocks of a Digital Advocacy Campaign, Part 1

Media Cause

At Media Cause, we conceptualize advocacy as shifting the balance of power. Effective advocacy, which leads to systemic and cultural change, starts with the stories we tell—and believe—about our own experiences, community, and world. Which audience is key in taking the actions needed to achieve your advocacy goal?

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Convert the Next Wave of Rage Donors into Lifelong Supporters

sgEngage

Unless the donors send a note of outrage in the comments section of your donation form, you might not have definitive proof that theirs is a rage gift. Are they active with election- or issue-related social media: likes, dislikes, shares, comments? Do they show civic engagement—volunteerism, advocacy, voting, protests?

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The Five Building Blocks of a Digital Advocacy Campaign, Part 1: Tell an Impactful Story

Media Cause

Coming from a background in community organizing and public policy — specifically in the anti-rape movement — I understand the importance of effective messaging in advocacy campaigns. At Media Cause, we conceptualize advocacy in that same vein: It’s about shifting the balance of power. Identify Your Own Story .

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6 Online Fundraising Tools to Watch in 2020

Nonprofit Tech for Good

This year’s tools tap into emerging trends, such as Messenger bots, cryptocurrency, and gaming for good, and also build on long-time successful fundraising strategies, such as e-advocacy, online contests, and monthly giving. If you think we’ve missed a tool, please share it in a comment below.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Customized for small nonprofits on a limited budget, the Social Media Best Practices for Nonprofits webinar highlights current trends in using social media for fundraising, advocacy, and storytelling. Launching a formal employee advocacy program for social media is an emerging trend in the nonprofit sector.

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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

News articles on your website can serve the same function as blog posts on your website provided they are dated and written like a blog post, not a press release. For the first time, readers could comment and share their opinions publicly on a piece of online content. The conversation has shifted from blog comments to social media.

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Video: Online Advocacy Trends

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Video: Online Advocacy Trends Posted by Steve MacLaughlin on April 6th, 2011 The recordings from Blackbaud and Care2′s Advocacy Live 2011 event are now online.