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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

Another option is to leverage an analytics platform, like Acumen , to aggregate all your member and non-member data into one place that delivers out-of-the-box dashboards. Pillar: Advocacy What to track? The post Essential Steps for Tracking and Reporting Association KPIs appeared first on Association Analytics.

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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. Do you use analytics, surveys, testing, interviews? Organizations are always changing. Speaking of metrics, how do you measure your nonprofit site’s performance?

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Becoming a Data-Driven Association

Nucleus

A newly released executive survey revealed that 99% of major American companies invested last year in data and analytics, and 91.9% In this latest survey, 29% reported achieving “transformational business outcomes” during the past year – so what is holding the others back? In the 2021 survey, 92.2%

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The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

Have Google Analytics installed on your website (ideally, we recommend installing Google Tag Manage r as well). Have set up one or more “Goals” within Google Analytics for valuable actions that users can perform on your website (we will discuss this further in the “Conversion Tracking” section below) . This means that you: .

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3 ways to align association goals and technology with your ideal member

Nimble AMS

If you seek members who are invested in advocacy or volunteering, ensure you have meaningful opportunities available at your association. Survey your members to understand their volunteer motivations and connect them to the best volunteer or advocacy options. . Use the results to personalize email reminders to members. .

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Fresh from controversy, call center analytics firm Loris raises $12M

TechCrunch

While some surveys show that people prefer to talk to a human as opposed to a chatbot, whether they’re shopping online or dealing with a customer service issue, that hasn’t dissuaded companies from adopting them. A 2019 Salesforce report found that 53% of service organizations expected to use chatbots within 18 months.

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Six key areas your association should identify to improve member engagement scoring

Nimble AMS

Of those surveyed, 59% of the association pros believe upgrading or integrating new technology is a priority to delivering superior member service. Successful associations prioritize improving the member experience. Online community: Take member engagement to the next level with an integrated virtual community. .