Pamela Grow

FEBRUARY 27, 2024

Marketing is not just about producing powerful content and sharing it on your platforms. If you have any gaps in your data, consider sending out surveys to collect more information on how audience members prefer to hear from your nonprofit and what type of content they’re most interested in consuming. Submit a Google Grant application.

Digital 59

Digital Marketing Create Social Media 59

Care2

JANUARY 7, 2013

Every nonprofit knows that good content is king. If you think your website is filled with outdated and boring content, you may be questioning how well you are engaging your activists and donors. Heck, even if you think you have awesome content, you are probably asking yourself the same the question.

Metrics 71

Metrics Content Track Analytics 71

Care2

AUGUST 31, 2015

Are Google Analytics your best friend? Does data that gives you insight into your fundraising and advocacy strategy make you happy? Analytics and metrics are what should be informing your content, your strategy, and your nonprofit campaigns. If not, they should be. All the lingo is clearly laid out and defined:

Content 28

Content Effective Metrics Analytics 28

Nonprofit Tech for Good

SEPTEMBER 19, 2024

Success Factors: Public Engagement: The challenge was simple, fun, and encouraged user-generated content, leading to massive social media engagement and celebrity participation. Success Factors: Celebrity Advocacy: Leveraging celebrity power attracts attention and builds trust with potential donors. Online Donations – St.

Campaign 167

Campaign Google Giving Nonprofit 167

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Is it to gather donations or content?

Analytics 54

Analytics Google Social Media Websites 54

Connection Cafe

AUGUST 2, 2016

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome. Facebook), Campaign Medium (e.g.

Advocacy 20

Advocacy Action Rate Conversation 20

Forum One

MAY 18, 2021

Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Develop strong content journeys. The old adage that “content is king” still holds true for your omnichannel strategy.

Marketing 47

Marketing Impact Tips Create 47

John Kenyon

SEPTEMBER 5, 2018

Data not just on activity but also on what content is most popular across your website, emails and social media channels. Top Online Content. I’m not talking about esoteric or hidden data in the depths of Google Analytics, I’m talking about a handful of essential foundational pieces of data.

Data 52

Data Strategy Online Social Media 52

Whole Whale

APRIL 19, 2024

Give Lively also has a unique feature: it allows users to share content from other websites on its website through embeds. Also connects with Google Analytics. Can design and run A/B tests to measure the performance of campaigns and implement various marketing strategies using real-time data and analytics.

Platform 40

Platform Donation Paypal Integration 40

Forum One

MAY 11, 2021

Content Management Systems (CMS). It allows you to create, edit, and manage content quickly and efficiently while acting as a central hub for all other channels. Brand awareness, advocacy, and social media tools. Data, business intelligence, reporting and analytics. A CMS is the foundation of your organization’s website.

Tools 54

Tools Tips Integration Evaluation 54

Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies. A Real-Life Example.

Google 335

Google Grant Guide Adopt 335

Allegiance Group

JUNE 13, 2024

As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign. Collect the information you need about your audience to create effective content.

Marketing 52

Marketing Analysis Nonprofit Audience 52

DNL OmniMedia

JULY 25, 2022

EveryAction is a robust constituent relationship management (CRM) system that provides organizations representing a variety of causes with fundraising, outreach, and advocacy tools. Complete your advocacy toolkit with EveryAction’s canvassing, phone banking, direct mail, and activist management features. .

Course 52

Course Software Consultant Database 52

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

Grant 52

Grant Google Guide Headline 52

Whole Whale

MAY 10, 2024

ICA Fund Good Jobs There are two fundamental things we love about ICA Fund Good Job’s annual report : The table of contents and the graphics. It’s easy to underestimate the importance of the table of contents — many reports treat them as an afterthought. However, you want the reader to know what they can find inside the report.

Template 52

Template Report Org America 52

Whole Whale

NOVEMBER 8, 2022

There are two fundamental things we love about ICA Fund Good Job’s annual report : The table of contents and the graphics. It’s easy to underestimate the importance of the table of contents — many reports treat them as an afterthought. However, you want the reader to know what they can find inside the report. The answer is no one.

Report 85

Report Template Org Nonprofit 85

Care2

OCTOBER 15, 2013

Are people sharing your content with their friends and inspiring them to get involved with your organization? The human brain is the best analytics tool. For example, the only real way to measure sentiment and how people are feeling about your campaigns, your content, your work, and your impact is to analyze the conversations yourself.

Metrics 77

Metrics Social Media Media Social 77

Connection Cafe

APRIL 27, 2009

The first full day of NTC 09 kicked off with a special dance (mad props to @ntenhross ), a great keynote and a session full of Google representatives spreading the (free!) The session covered four different programs Google offers at no cost to the nonprofit community. Google AdWords. Syndicate your content using Feedburner.

Map 32

Map Google Grant Video 32

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

Geoff Livingston recommended that in addition nonprofits look at their web site analytics, google analytics for example can tell the percentage of referral traffic. People who reading content on their smartphones or tablets will not be consuming text heavy information – it has to brief text and visual or videos.

Integration 98

Integration Mobile Conference Strategy 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Sure, you can deliver a lot of a great content, but the real joy of being a trainer is seeing how your participants apply what they learned. A person could get lost in Google Analytics, or spend days tracking the trajectory of every link and tweet. Have they been able to put the ideas into practice? What is the benefit?

Measure 100

Measure Track Model Seattle 100

Connection Cafe

JULY 5, 2017

They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. Your first goal should be to hold the attention of the user by attracting them with high-quality content and stories bring value to your audience.

Websites 37

Websites Strategy Content Social Media 37

NTEN

NOVEMBER 2, 2009

Take Google's AdWords grant program for instance. My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. Google AdWords grant for driving web traffic. Use the reporting in Analytics to create a custom report that summarizes the metrics you care about and schedule it to go out monthly.

Technology 52

Technology Adwords Analytics Analysis 52

Connection Cafe

OCTOBER 4, 2011

Eric specializes in social media analytics, search engine optimization, and social network- and keyword-based advertising. Today, I had the pleasure of presenting on Killer Content and how to make your nonprofit's marketing social with Cheryl Black of Convio and Jacqui Groseth of Union Rescue Mission. Get yourself a bitly or awe.sm

Marketing 33

Marketing Tips Online Google 33

Achieve

SEPTEMBER 23, 2021

The Google Ad Grant is a vital tool for nonprofits seeking to increase their digital reach, to fundraise more effectively, and to grow their capacity. Using the Google Ad Grant, your website and content can rank higher in Google search results and obtain more clicks from potential donors. with optimized content.

Grant 72

Grant Google Marketing Tips 72

Care2

JUNE 21, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Tailor your site to best serve this population.

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28

Forum One

JANUARY 26, 2024

How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines? Forum One works hand-in-hand with major civic and social organizations to ensure that their online content is effective and reaches target audiences.

International 91

International Strategy Search Structure 91

Connection Cafe

OCTOBER 25, 2016

1:30 PM – Google Analytics to Make Your Organization a Fundraising Powerhouse. 1:30 PM – Content Strategy and Constituent Personas. Nonprofits need to move beyond communications in 2017 and develop content that is focused on their audience and actions. billion dollars in over 19 Million transactions in 2015.

Podcast 20

Podcast Benchmark DC Blackbaud 20

Nonprofit Tech for Good

DECEMBER 3, 2020

3) Upload visual content that tells the story of your organization. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads. Experiment with content, your tone, and your call-to-donate messaging.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Forum One

JANUARY 4, 2024

We offer professional development, trainings, and conferences: in this way, we do have true customers, and we need to meet their expectations for paid content and experiences. We want to be able to personalize content. Become a member. CX underlies every step of getting constituents to convert to one of those actions.

Experiment 69

Experiment Share Childhood Nonprofit 69

Media Cause

APRIL 13, 2023

Video content will continue to be popular, regardless of which platform it lives on. Most people, on a daily basis, consume content across multiple social channels, so it’s likely that if TikTok goes away, users will simply spend more time on another platform. I believe, overall, it’s been for the better.

Digital 94

Digital Marketing Strategy Social Media 94

Connection Cafe

MARCH 20, 2012

Mobile Web platform : In some cases, your current Content Management System (CMS) may be able to detect what type of device your site visitors are using and render your content accordingly (as is the case with Convio CMS). In other cases, you may need to work with a proxy provider to deliver a mobilized version of your site.

Mobile 30

Mobile Blackberry Convio United States 30

Candid

JANUARY 19, 2022

As a nonprofit professional, you know how powerful advocacy videos can be for charitable organizations. According to a Google study , over half of the people who watch an online nonprofit video donate afterward, making video a highly effective platform for boosting your fundraising. Use analytics to assess your progress.

Video 94

Video Digital Effective Strategy 94

DNL OmniMedia

OCTOBER 5, 2020

This is why mobile fundraising and advocacy apps are such effective tools for nonprofits looking to directly engage supporters and expand their reach online. Develop an analytics strategy. Develop an analytics strategy early in the process of bringing your app online. Create promotional content. Let’s dive in.

Effective 52

Effective Marketing Press Review 52

Care2

APRIL 2, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Adwords 51

Adwords Google Social Media Advocacy 51

Qgiv

JULY 21, 2022

The most important one for our conversation—95% of donors consider content created by nonprofits to be trustworthy! Patton, Donorly Multi-channel Marketing Strategies with Branding and Google Ad Grants – by Carl Diesing, DNL Omnimedia Turn Your Social Media Feed into a Viable Fundraising Channel – by Ryan Thomas, Oneicity.

Channel 59

Channel Marketing Fundraising Mail 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Want Useful Analytics? Tools fall into one of three categories – content analysis, surveys, or analytics. Marlene Oliveira, Copywriter and Communications Consultant, shares an interview with Jason Shim, “ Google Analytics Basics for Nonprofits: Interview with Jason Shim.”

Measure 118

Measure Learning Case Study Metrics 118

EveryAction

APRIL 1, 2016

The 2015 - 2016 Best Nonprofit Conferences Calendar is ready for upload right into your Google or Outlook Calendar with a single click. 2016 Analytics with Purpose Conference. 2016 Analytics with Purpose Conference. Get ready to learn from some of the best analytics minds out there. What are you waiting for? Fundraising.

Calendar 177

Calendar Conference San Diego DC 177