EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Goal: Awareness Metric: Total Reach/Impressions.

Metrics 100

Metrics Social Media Measure Media 100

Media Cause

FEBRUARY 28, 2022

Drip campaigns can take some time to feel like they’re working. Can do a drip campaign where you tell a bit of the story at a time. . Endless ways to communicate through text, graphics, videos, or even web-specific features that surprise and delight the viewer. Can get lost in the mess of an inbox. . Test and track.

Content 105

Content Test Student Audience 105

Connection Cafe

SEPTEMBER 23, 2020

Where do we need to innovate to meet our fundraising and campaign goals as resilient nonprofits? Join members of the Blackbaud Target Analytics Consulting Team for a discussion on the role of data during times of crisis and economic stagnation. Katherine Swank – Blackbaud Target Analytics. Kelley Jarrett – Blackbaud.

Professional 49

Professional Communication Blackbaud Fundraising 49

Whole Whale

APRIL 19, 2024

Also connects with Google Analytics. Integrations : Several platforms are compatible and integrated with classy they include; Mailchimp, Google Analytics, Facebook, Constant Contact, PayPal, Kindful, Blackbaud Raiser’s Edge NXT, Salesforce, Amply, Traction Rec, 360MatchPro, Double the Donation, Charity Auctions Today, Virtuous.

Platform 40

Platform Donation Paypal Integration 40

Achieve

AUGUST 12, 2021

Peer-to-peer campaigns lend the perfect opportunity to. Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Use social media to increase campaign visibility. Given this, articulating your mission can help fuel your peer-to-peer campaigns, which means it’s time for you.

Audience 82

Audience Tips Fundraising Social Media 82

Top Nonprofits

MARCH 16, 2022

Make sure your donation form is updated with the latest, most relevant campaign information. All advocacy campaigns, social media links, and other engagement opportunities should be relevant and available for your audience to get involved with directly on your website. Review the analytics from your nonprofit’s website.

Websites 115

Websites Nonprofit Audience Mobile 115

DNL OmniMedia

MAY 25, 2023

For instance, when recognizing a donor , you might thank them for their most recent gift and give an update on a campaign that they recently supported. Create a video. Record short videos for donors that address them by name and share what their specific contribution will help your nonprofit accomplish. Using photographs.

Relationship 52

Relationship Build Donor Strategy 52

Nonprofits Source

NOVEMBER 7, 2023

Social media is an effective promotional tool when used strategically, whether it’s to promote a recurring giving campaign, spotlight your volunteers, or feature an upcoming fundraising event. Longer-form content suits Facebook users, while shorter-form videos work well for Instagram users. What should you post?

Social Media 52

Social Media Media Build Social 52

Pamela Grow

FEBRUARY 27, 2024

Plan to share impact stories, video clips from previous fundraising events, relevant statistics, behind-the-scenes tours, and more. For instance, you might decide to add emojis to your email subject lines to make them stand out more or create custom video thumbnails to attract more viewers.

Digital 59

Digital Marketing Create Social Media 59

Nonprofit Tech for Good

NOVEMBER 21, 2010

The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Who maintains your social media campaigns? Averaging over 400 video views per week on YouTube.

Cancer 210

Cancer Social Media Los Angeles Action 210

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. Momsrising calls these key result areas and uses them for every campaign they do. Peterson is the founder and senior partner. Click for larger image. What will change?

Metrics 102

Metrics Social Media Media Social 102

Whole Whale

MAY 10, 2024

A unique element to this report that we don’t see very often: video. org integrated videos throughout the report so readers can get more information about two of their campaigns — Exxon Knew and Break Free — all while keeping the word count down. This is an easy to follow “formula” that your nonprofit could use as well.

Template 52

Template Report Org America 52

Pamela Grow

MARCH 14, 2024

For example, a healthcare organization hiring for a data analyst position may list analytics platform proficiency as a preferred skill. Whether you use a video series, short informational document, or one-on-one training, it’s essential to provide new hires with the resources they need to be successful.

Strategy 52

Strategy Interview Skills Retention 52

Pamela Grow

MARCH 14, 2024

For example, a healthcare organization hiring for a data analyst position may list analytics platform proficiency as a preferred skill. Whether you use a video series, short informational document, or one-on-one training, it’s essential to provide new hires with the resources they need to be successful.

Strategy 52

Strategy Interview Skills Retention 52

DNL OmniMedia

FEBRUARY 1, 2023

Nonprofit consultants have a wide range of specialties, including consulting services for marketing, grants management, capital campaign planning, and more. Marketing: Our nonprofit marketing services include pay-per-click marketing, social and organic content management, event planning, video, digital marketing, and more.

Consultant 52

Consultant Technology Phase Nonprofit 52

Whole Whale

NOVEMBER 8, 2022

A unique element to this report that we don’t see very often: video. org integrated videos throughout the report so readers can get more information about two of their campaigns — Exxon Knew and Break Free — all while keeping the word count down. The annual report from 350.org The grassroots climate justice advocates at 350.org

Report 85

Report Template Org Nonprofit 85

Whole Whale

FEBRUARY 1, 2021

These providers allow for more dynamic segmenting, messaging, and tools for advocacy. This is the tool we used to build our SMS data tool for Google Analytics. These are super flexible ways to channel people to opt-in to messaging, track unique campaigns, organize multiple conversations on a shared short-code. SecureGive.

Free 105

Free Open Source Nonprofit Phone 105

Top Nonprofits

DECEMBER 6, 2021

You’ll drive donors here across your big fundraising campaigns and marketing pushes in addition to regular day-to-day gifts. Then you can reach out to these individuals and ask them to promote your cause on their personal profiles through posts and live videos. Signing up for your newsletter. Ramp up communications. Share This Post!

Donor 52

Donor Management Virtual Newsletter 52

Qgiv

NOVEMBER 3, 2021

For over a decade, she’s brought fundraising strategy & technology together to create successful campaigns. When the pandemic hit, you probably invested in video conferencing tools as your nonprofit’s team headed home to work safely. Why you’re using the solutions, such as video conferencing software for virtual fundraising.

Tech 52

Tech Consultant Nonprofit Software 52

NonProfit Hub

JULY 27, 2017

Salsa Labs’ nonprofit software is all encompassing as they offer donor management, digital marketing, online fundraising, online advocacy, and peer-to-peer solutions! Plus, you can track your communication efforts easily with their dashboard analytics! Let’s lift some of the weight off your back and dive in! Salsa Labs.

Software 42

Software Guide Nonprofit Analytics 42

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

What is the key to a viral campaign which combines these outreach tools. In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social. Can mobile drive volunteers activists, to engage across other media channels?

Integration 98

Integration Mobile Conference Strategy 98

Tech Soup

MARCH 18, 2013

This guest post was authored by Dennis McCarthy, director of enterprise sales at Target Analytics, a Blackbaud company. The better the story and the visual or video, the more people will join your petition drive. Build and launch a telemarketing campaign that is your welcome series for non-respondents. Add Another Channel.

Donor 57

Donor Channel Test Database 57

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

NTEN

JANUARY 14, 2009

If you've worked on any sort of campaign, you know there are three key pieces to creating change: Mobilizing your base to take action Recruiting new people to your base Inserting your message into the popular debate. All campaigns are, in essence, a numbers game. At the end of the video, you ask viewers to sign a petition at your site.

ROI 66

ROI Social Media Media Social 66

Nonprofit Tech for Good

DECEMBER 3, 2020

Canva is a low-cost, do-it-yourself graphic design tool with pre-sized Facebook cover templates, but as digital marketing becomes more essential for nonprofits to succeed, hiring a graphic designer for your social media campaigns should be a line item in your annual budget.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Candid

JANUARY 19, 2022

As a nonprofit professional, you know how powerful advocacy videos can be for charitable organizations. Just think of the classic ASPCA video featuring a carousel of devastating animal video clips and Sarah McLachlan's melancholic voice in the background. Redefine the concept of video. Incorporate calls to action.

Video 94

Video Digital Effective Strategy 94

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

JANUARY 23, 2009

I love the concept of “patch-through&# telephone call campaigns because it promises to help organizations empower their constituents to call their Members of Congress offices and directly express their position on important legislative bills. Click here to check out Health Care for America Now’s Click2Call campaign as an example.

Time 31

Time Service Advocacy America 31

Bloomerang

APRIL 16, 2021

You can go to our website, there’s all kinds of videos and resources you can check out there to get to know us a little bit more. And you go to this event, and the organization puts on this incredible event and there are moving speakers and an incredible video. And engagement can happen in all kinds of different areas.

Build 123

Build Video New York City Communication 123

NTEN

JULY 28, 2010

First Step – Analytics. Take a moment to investigate the following data: Analytics : Configure and then analyze reports from your web analytics to see which page on your site is the first stop for folks referred from social networking sites. advocacy action or donation)? Definitely. Still not convinced.

Social Media 67

Social Media Site Media Social 67

Connection Cafe

JULY 5, 2017

It has been described as the ladder of engagement, and has been used to famous effect by the Obama campaign in 2012. Make sure you have someone armed with a camera to capture photos and videos of every event to show people what you’re all about. When Social Engagement is powered by an effective campaign, the results can be incredible.

Websites 37

Websites Strategy Content Nonprofit 37

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) You be the judge, NTC!

Social Media 28

Social Media Conference Advocacy Online 28

Care2

JUNE 21, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Do not make them click to sign up!

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28

Nonprofit Tech for Good

MAY 18, 2020

Informing and educating the public by attracting new visitors to blog posts, videos, and PDF resources. Have Google Analytics installed on your website (ideally, we recommend installing Google Tag Manage r as well). When applying, you will be given the choice of applying for a “Smart Campaigns” or a “Classic” Google Ads account.

Google 335

Google Grant Guide Adopt 335

Forum One

JANUARY 4, 2024

As technology continues to evolve, all segments of a nonprofit’s audience need to engage through rich experiences online, whether they are individual donors, members, volunteers, funders, and even policymakers and other advocacy targets. CX needs are shifting all the time.

Experiment 68

Experiment Share Childhood Nonprofit 68

DNL OmniMedia

OCTOBER 5, 2020

This is why mobile fundraising and advocacy apps are such effective tools for nonprofits looking to directly engage supporters and expand their reach online. Develop an analytics strategy. Develop an analytics strategy early in the process of bringing your app online. Let’s dive in. Stage 1: Pre-Launch. Extend your network.

Effective 52

Effective Marketing Press Review 52

Nonprofits Source

JANUARY 23, 2023

Your ad campaigns will target specific keywords related to your mission. Google provides Ad Grant participants with free access to Google Analytics. From here, you can set up your first Google Ad Grant campaign and spend up to $329 per day. Set goals like these, then structure your campaigns around them.

Grant 52

Grant Google Guide Nonprofit 52