Case Study: M+R Walks Us Through Testing an Email Fundraising Campaign from Oxfam America
NTEN
SEPTEMBER 22, 2011
Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? In 2010, we started preparing months in advance for end-of-year fundraising. Will a video boost the response rate?
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