Nonprofit Tech for Good

MAY 18, 2020

Smart Campaigns, formerly known as “AdWords Express”, is essentially a baby version of Google Ads and has far less functionality. For example, one account might have campaigns for “Programs”, “Blog”, “Volunteering”, “Advocacy” and so forth. Make sure you apply for the “Classic” account. Website Readiness for the Google Grant.

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Google Grant Guide Adopt 336

Tech Soup

MAY 1, 2017

Seattle, Washington: Board Advocacy: Are You Ready to Stand for Your Mission? Naples, Florida: Google AdWords for Nonprofits — Successes and Failures. Baltimore, Maryland: Google AdWords and Free Tech Help. Reading, Massachusetts: SeeClickFix Regional User Group: Massachusetts. Friday, May 19, 2017. Tuesday, May 23, 2017.

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Netsquared Burkina Faso San Francisco United Kingdom 36

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

Google Grants: Google gives nonprofits $10K in-kind grants for their AdWords program. Check out Robin Reed’s great tips for managing an AdWords grant. Allyson Kapin is the editor of Frogloop , Care2's blog for nonprofit professionals in online marketing, fundraising and advocacy. Moderate* 7. YouTube Nonprofit Program: YouTube.

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Track Social Media Tools Widget 50

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

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Social Media Advocacy email Online 44

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The same goes for advocacy.

Social Media 44

Social Media Advocacy email Online 44

Care2

APRIL 15, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Benchmark Convio Social Media Advocacy 28

NTEN

NOVEMBER 2, 2009

Take Google's AdWords grant program for instance. Anyone who has spent time in AdWords knows it takes time to learn what a Quality Score means and even more time to find the right keyword that is well targeted but yet drives enough traffic to be worthwhile. Google AdWords grant for driving web traffic. or for program outreach?

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Technology Adwords Analytics Analysis 52

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Benchmark Convio Social Media Online 28

Care2

AUGUST 22, 2013

Do Online Advertising: Test 10-15 new Google AdWords: Test ad and landing page copy, targeting, keywords, and other ad settings using your nonprofit’s Google Grant. Nonprofit Online Advertising Online Advocacy Online Fundraising Online Marketing Social Networking Technology Trends Web 2.0

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Online Tips Calendar Test 71

Care2

DECEMBER 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) com , Inc.

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Social Media Online Advocacy Case Study 28

Care2

JANUARY 28, 2009

$10,000 worth of free advertising each month through Google’s AdWords program ? Google AdWords charges are calculated on a cost-per-click basis. But a few months later, we were seeing our AdWords click-through rates of 600 per day. Next we created a separate AdWords campaign for each of our issue areas ?

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Google Grant Adwords Rate 37

Tech Soup

JANUARY 3, 2017

Washington, District of Columbia: Online Advocacy Strategies — Mobilizing for Action. Philadelphia, Pennsylvania: Google AdWords for Nonprofits. San Francisco, California: Impact Investing 101: Panel Discussion. Tuesday, January 24, 2017. Seattle, Washington: Better Words, Better World: Messaging for Board Members and Executives.

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Benin San Francisco United Kingdom Los Angeles 37

Connection Cafe

APRIL 27, 2009

Google AdWords. Everyone knows what Google Adwords are but what you may not know is that Google offers Google Grants (see previous rants on how great these are here ) of up to $10K per month to nonprofits to create their own ads and keywords and target them to specific users. Enroll subscribers. Recruit volunteers. Promote events.

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Map Google Grant Video 32

Care2

OCTOBER 4, 2009

Non-profits that do not engage in political advocacy can still engage potential donors through social networking by engaging in conversation and asking for user generated content. Any comment/thought on welcome vs. appeal vs. advocacy for first message after acquisition? This goes beyond mail merge: reference past actions (i.e.,

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Donor Advocacy California Facebook 45

DNL OmniMedia

OCTOBER 22, 2020

Established in the merger of three separate lupus research nonprofits, the Alliance focuses equally on fundraising for research and spearheading advocacy efforts on behalf of the lupus community. AdWords for Nonprofits: 7 Essential Strategies. The Lupus Research Alliance is the world’s leading private funder of lupus research.

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Websites Organization Nonprofit Site 52

Saleforce Nonprofit

AUGUST 17, 2022

Regional statistics feed Google Adwords campaigns and support decisions on where to commit advertising dollars. Mission: Liberty Asia works to prevent human trafficking through legal advocacy, technological interventions, and strategic collaborations with nonprofits and corporations in Asia.

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Asia Dominican Republic Cambodia Children 98

Care2

APRIL 17, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Social Network Social Media Network Donor 28

Bloomerang

APRIL 16, 2021

I often think of engagement as crossing over all of these areas, from fundraising to your programs to, you know, community-based advocacy, government relations. Paid media is when you buy ads, and a lot of organizations have access to free Google AdWords. And engagement can happen in all kinds of different areas.

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Build Video New York City Communication 124