How To Segment And Personalize Appeals To Raise More Money At End Of Year
Bloomerang
NOVEMBER 13, 2023
As in, “Will this REALLY raise me more money?” Step 3: Suggest varying gift amounts Use suggested gift amounts , also known as ask strings , in your direct mail appeal (and reply device) based on the donor’s last gift. (Good news—you do!) Here’s some visual proof that your fundraising communications are not one size fits all.
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