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How To Segment And Personalize Appeals To Raise More Money At End Of Year

Bloomerang

As in, “Will this REALLY raise me more money?” Step 3: Suggest varying gift amounts Use suggested gift amounts , also known as ask strings , in your direct mail appeal (and reply device) based on the donor’s last gift. (Good news—you do!) Here’s some visual proof that your fundraising communications are not one size fits all.

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Can A Check Dated In One Calendar Year Be Credited To A Different Calendar Year For Tax Deduction Purposes?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether they can credit a donation in 2023 if the check was dated 2024: Dear Charity Clairity, A donor advised in early December a $20,000 check was mailed to us. Generally, possession is determined by who has control of the money at any point in time.

professionals

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EOY Hacks: 8 Online Fundraising Ideas to Save Money + Time

EveryAction

Last week, I had the ear of a brilliant nonprofit guru and jumped on the chance to ask her for some advice. This time of year, the only thing nonprofit pros need more than fundraising ideas is more time and money to implement them. Me: I know our readers are up to their eyeballs in work from now until January. Message received.

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Surviving Election Season: What Every Nonprofit Needs To Know Now

Bloomerang

Recent political events have shown that political candidates can raise impressive amounts of money immediately following major events. Every four years, nonprofits ask me whether the oncoming flood of emails and direct mail from the presidential race will hurt their fundraising. I can’t blame them. One word: history. Want proof?

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

And it keeps you from wondering why you’re not raising more money from your 10,000 email list – which really should be whittled down to half that size. Practical advice: How often to message people? As you expand services and need to raise more money, expanding the number of mailings you send makes a lot of sense.

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[ASK AN EXPERT] Do You Have To Ask For Feedback In Person?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether or not you have to ask for donor feedback in person. . Dear Charity Clairity, I recently read your advice about how to tactfully ask for donor feedback without making promises, and I appreciate what you had to say. I also received articles in the mail.

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[ASK AN EXPERT] In Which Year Are Gifts Made On Or Before December 31, But Received In January, Counted?

Bloomerang

Today’s question come from a nonprofit employee who want advice on which year to count gifts that are made on or before December 31, but not received until January: . They also wanted us to do this with online donations paid by credit card, as there is a delay of a few days before the money reaches our bank account.

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