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[Recordings] Earn a Certificate in Digital Marketing & Fundraising

Nonprofit Tech for Good

The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.

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4 Types of Donor Personas for Effective Nonprofit Fundraising

Nonprofit Tech for Good

In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking. What are my donor personas? Below, I’ll break down the basics and share my four top donor personas that will help get you started. .

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[ASK AN EXPERT] What Are The Pros And Cons Of Public Donor Listings?

Bloomerang

Todays question comes from a nonprofit employee who wants advice on the pros and cons of public donor listings: Dear Charity Clairity, There has been some concern about the fact we have our $1,000+ donors listed on our website. As you intuit, there is no one right way to approach donor listings. So, thank you!

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

Installing a robust SSL certificate on your website helps protect confidential contact and financial information when when donors make an online donation and builds trust among users by assuring them that your site is secure. If you are looking for more advice on this, please contact us to set up a free consultation.

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3 Ways to Boost Donor Retention with Nonprofit Tech Tools

Nonprofit Tech for Good

Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. Retaining your donors requires building relationships with them, and those relationships will rely heavily on effective communication. But how can a single fundraiser communicate effectively with an entire donor base?

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What to Do When a Major Donor Prospect Says No

The Fundraising Authority

Often, it means explaining to your boss, or to a referring board member, that no, you were not able to secure a donation, and no, the donor does not want to think about it… they outright declined. The number one reason why major donor prospects say no to an ask is that they haven’t been properly cultivated. All is not lost.

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[ASK AN EXPERT] How Do I Credit DAF Gifts In My CRM, And Also Recognize These Gifts?

Bloomerang

Todays question comes from a nonprofit employee who wants advice on how to recognize and credit donor-advised fund gifts in their CRM: Dear Charity Clairity, I have a nuanced question on how to record DAF gifts in my CRM. But do I enter Schwab Charitable as the donor, or is Better Get to Giving at Schwab Charitable the donor?

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