Remove Advice Remove Digital Remove Metrics Remove ROI
article thumbnail

Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement.

Map 52
article thumbnail

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. The key, though, is doing it in a way that delivers maximum ROI. If you can set a higher budget, go for it.

Facebook 224
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Ways to Enhance Your Association’s Online Presence

Achieve

Making data-driven decisions protects your assets and investments, increasing the chance that the new strategies you implement will help the organization reach its goals and yield a positive ROI. Digital fatigue can lead to disengaged, uninterested members. Offer exclusive digital resources. Optimize the web experience.

Online 52
article thumbnail

Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

That’s why it’s important to follow advice like the Pareto principle, which advises putting 80% of your resources into cultivating the top 20% of prospective donors who are likely to give you 80% of your funding. Identify prospective major donors based on wealth and engagement metrics.

Gift 103
article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI. Anything else?

article thumbnail

Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? Many nonprofit social media managers shared tips and advice. What’s your “sexy&# social media metric? Data Analysis. Many answers here.

Summary 94
article thumbnail

Happy Information Overload Awareness Day! Here's Some TIps for Reducing It!

Beth's Blog: How Nonprofits Can Use Social Media

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Be a digital curator with your electronic information, not a packrat.

Awareness 101