Strategies To Re-Engage Your Lapsed Donors
Bloomerang
MAY 8, 2024
What comes to mind when you hear “ lapsed donors ”? The chart below shows the latest fundraising results from Giving USA. Do you feel embarrassed because it’s been a while since you last communicated with them? Don’t do it! A massive generational shift in giving is happening right now with donors aged 60 and older. How strong?
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