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“Talk to your people about your purpose and your values.” Leadership expert Bill George’s advice to CEOs dealing with tariff chaos

Fast Company Tech

Regular readers of Modern CEO know I often cite advice and anecdotes from Bill George, the former chairman and CEO of Medtronic and executive fellow at Harvard Business School. Hes doing an amazing job at Harvard Business School, running CEO programs there, and wrote a book, The Heart of Business. and Fast Company. Bill George: No.

Advice 89
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Lessons from David Ogilvy’s contrarian management advice

The Next Web

While his true cunning lay in the craft of copywriting, throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture. David Ogilvy, the vaunted “Father of Advertising” and legend among the marketing community, has surely earned the designation of leader.

Advice 165
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Book Giveaway: Mazarine Treyz, The Wild Woman’s Guide to Fundraising

Amy Sample Ward

I’m also excited to announce that I’ll be giving away a copy of the book for free to a reader! I recently caught up with Mazarine and asked her, “If there was one example or story you could share that exemplifies why you wrote this book, and a few examples of the kinds of content and resources included in the book, what would it be?”

Guide 233
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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Even if it is only a small raise, this is the year that all nonprofit social media managers (female and male) should ask for a raise. 4) Read more books. Now I am lucky if I can get through a first chapter much less read an entire book in less than 6 months. Reading books does that. 5) Disconnect while on vacation.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

For tools specifically, we use CoTweet to manage our Twitter communications and MBuzz for monitoring our social media mentions. I manage the general strategy and help cultivate ideas from our social media team. What the best piece of advice you could offer nonprofits about social media, and online communications in general?

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11 Qualities of an Effective Social Media Manager

Nonprofit Tech for Good

In the book, this section (taken from Chapter 2 ) is twice the length seen below. 11 Qualities of an Effective Social Media Manager. Being an effective social media manager is both an art and a skill. For your nonprofit to succeed on social media sites, make sure that your social media manager (a.k.a. Just a FYI.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

That was in the fall of 2006, when I was hired at The HSUS to manage their online marketing presence such as pay per click and banner ads. For instance, in using our content management systems’ Facebook API for our last action alert, we garnered over 1,000 new email addresses from Facebook. Book Tour?. ?Book Book Tour Sponsors.