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Online Community Meetup: The Five Steps to Growing an Engaged Online Community

Tech Soup

Care2 provides visitors to their site green-living advice and the opportunity to act on behalf of the causes they care most about. By getting people to share through online items that would become viral, like e-cards, petitions, contests, and so on, Care2 was able to and continues to grow its community; the proof is in their membership of 15.9

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Carnival of Nonprofit Consultants: Using Social Networking Tools - Advice, Brief Case Study, and Resources

Beth's Blog: How Nonprofits Can Use Social Media

" So, I'm sharing a little getting started advice, a mini-case study, and a list of resources. Define something small and tangible - whether it be a flickr photo contest or exploring the content related to your organization's issue and identifying 10 friends or contacts. There's lots of examples in this blog.